First of all, let us welcome the agreement between Qatar Airways and Airbus in the dispute between them following the deterioration of the paint of the A350s delivered to the Gulf carrier. Without this “happy ending,” it was more than likely that the war between the two behemoths would have enriched only law firms for years. It is done and Qatar Airways will be able to complete its fleet of A350 of the 21 aircraft that the Qatari civil aviation had grounded, probably at the request of the charismatic president of the company, the 23 A350/1000 that Airbus still has to deliver, and the 50 A321 Neo that the manufacturer retained pending the solution to the conflict. In total, Qatar will be equipped with 44 wide-body and 50 medium-sized aircraft that can also provide long-haul aircraft. In other words, the equivalent of an entire fleet for an already large company.

This comes at the right time because air traffic already well-started in 2022 will still receive an additional boost with the arrival of Asian markets whose impatience of their consumers is still difficult to measure. Despite considerable pressure from environmentalists widely supported by the media, one wonders why the demand for air transport will only increase in the coming years, even with significantly higher fares than in the past.

So how to solve the “squaring of the circle”? The search by airlines for the right solution to reduce costs so as not to ask for too much internal savings finally found its solution in Covid. The dramatic period that air transport has gone through has made it possible to reshuffle the cards. Very naturally, many employees in the sector have left to move towards jobs considered more interesting and probably less restrictive. This has made it possible to reduce the volume of staff and rethink more efficient management. In addition, the need to gradually protect air transport from the permanent threats carried by the ecological wave has made it possible to reverse the price curve hitherto pulled down in a mad race for volume.

Two fundamental factors have thus changed the economic situation: fewer charges on the one hand and better unit revenue on the other, all with a number of passengers certainly still down compared to 2019, but large enough to guarantee serious profitability, as can be seen with American mega carriers. Therefore, it does not take a great cleric to predict that once the levels of 2019 are restored, traffic will start to rise again. It remains to be seen how this growth can be compatible with the objective of reducing CO² emissions.

It is likely to see an increase in long-haul flights with the new single-aisle twin-engine aircraft with 200 to 250 seats. The two major manufacturers have indeed chosen smaller and yet very efficient aircraft by abandoning the very large aircraft that have made the prosperity of the large companies, I am talking about the Boeing 747 and the Airbus 380 whose end of production was announced with a curious simultaneity, but this is probably only a coincidence.

Just to absorb the additional demand that will inevitably unfold, there will probably be a lack of a large aircraft, capable of making a jump equivalent to that experienced when long-haul aircraft went from 100 to 400 seats. Growth, even if it does not reach the 5% rates that we have experienced in the past, will apply to already considerable volumes. Based on 4 billion passengers in 2019, the application of growth 2 times lower, or 2.5%, still leads to 750 million additional passengers from the year 2030. How will we ensure that people who wish to move without sufficient capacity are satisfied?

In the absence of a real revolution in propulsion modes that cannot reasonably be envisaged before the mid-2040s, it seems logical that Boeing as well as Airbus would make a modernized and ecological version of the two giants they have just scrapped. That’s what Tim Clark, the remarkable CEO of Emirates, asks and he’s never been wrong.

Italian air transport is still coveted, but all attempts to control it have so far failed. In fact, this mainly concerns international traffic because domestic transport has passed into the hands of “low cost” companies, first and foremost Ryanair followed by EasyJet. All this because the national company has not been able to defend its positions, eaten away by successive. plagued by successive flip-flops linked to the numerous government changes.

It is striking, however, that most Italian government officials have sought to get rid of a burden they could no longer bear without deciding to go through with their efforts. This is how, from the not-so-distant time of the late Alitalia, mergers were attempted with KLM and Air France in 2001, Aeroflot in 2007, then Air France again in 2007, then in 2011 a trial merger with Air France/KLM before letting Etihad Airways take up to 49% of the company in 2014. And I pass on other failed attempts from the beginning of the discussions, such as with Lufthansa.

All the equity investments did not save a company that was very successful during the 1970s. At the time, it was one of the major European players in international transport, operating up to 186 aircraft. So it was necessary to face the evidence under the pressure of the European authorities tired of seeing the Italian state replenish the coffers still empty by loans never repaid. And this is how ITA (Italia Trasporto Aereo Spa) was created in 2020 and took over the assets and operations of Alitalia in October 2021 by operating a fleet of sixty aircraft.

And since then, belly dancing has started again. The Italian government, which owns ITA, has made no secret of its intention to sell the company. And the candidates were not long in coming. As early as 14 January 2022, Lufthansa and the Swiss cruise line MSC made a first full takeover offer, which was refused by the Italian state, which wanted to keep an eye on its national carrier. Less than two months later, on March 10, 2022, a  consortium composed of  Air France, Delta Air Lines, and the Certares fund proposed to take a strong minority stake, only Air France was blocked by European rules that first oblige the company to repay loans granted by the state during the Covid crossing. Lufthansa then returned on August 31 with a minority proposal that was rejected by the new government. And finally, on January 19, 2023, the German carrier came back with a new, more minority proposal but with the possibility of buying the entire ITA. It would seem that the transalpine authorities are inclined to accept such an offer, especially since Lufthansa has indicated that if it is not accepted, it will focus its interest on TAP, the Portuguese carrier, or even on SAS, the Nordic company in great difficulty.

That is where we are. And I wonder why it would be so relentless to take control of ITA because it is certainly not in the interest of ITA, but only with the idea of capturing the Italian international market to transit it through foreign airports. This is also why the government is so reluctant to complete an operation from which the country will certainly not come out as a winner. Two previous attempts at reconciling with foreign carriers have failed. Air France which had taken every precaution to preserve Italian self-esteem was never able to organise Alitalia’s operations in coordination with its own. It has never been possible, for example, to unify reservation and check-in systems. Etihad Airways, for its part, has ruined itself by injecting money to make ends meet without getting anything, except at the margin, from the Italian market to Asia or Africa.

It must be recognized that the very strong Italian culture has great difficulty marrying another, even if it is close to it like the French. Let us acknowledge that Lufthansa has succeeded perfectly in taking over Swiss after the disaster of Swissair and Austrian Airlines. But these two carriers are of Germanic culture, which greatly simplifies exchanges. Relations are much more difficult with the Belgians of SN Brussels.

Basically, we still wonder why with a fleet of 60 aircraft that will quickly grow to a hundred and a very dynamic international market, ITA could not cope on its own. After all, many carriers make a profit without having the same strengths.

Cyprus Airways, the National flag carrier of Cyprus, has chosen APG Hellas SA as its General Sales Agent (GSA) in Greece. The new partnership starts from the 1st of January 2023 and will further develop Cyprus Airways’ business activities in Greece. APG Hellas will provide sales development activities, wide ranging marketing support, as well as reservation and ticketing services.

Cyprus Airways is strategically positioned to connect Europe with Asia, the Middle East and Africa. Its international network currently includes Athens, Tel Aviv, Beirut, Rome, Paris, Yerevan, and several popular destinations in Greece during the summer season.

As part of its international expansion, Cyprus Airways launched the new route from Larnaca to Paris on 21 December 2022, with two flights per week. The route will be operated with an Airbus A320 aircraft offering 180 seats.

For the summer of 2023, Cyprus Airways will add five new destinations to its network, Milan, Zurich,Prague, Basel and Cairo.

More specifically, next year the airline will be resuming twice weekly flights to Prague, Zurich and Cairo and will, for the first time, operate a twice weekly service to Basel. Milan Bergamo will also be serviced twice a week with a possibility to increase the operation to a three times a week service.

Paris and Rome will remain in operation through summer alongside Santorini (twice per week), Skiathos (twice per week) and Preveza (twice per week). Crete and Rhodes will be serviced with three-time weekly flights, whilst Thessaloniki will be serviced daily. Beirut will reclaim its daily service while operations to Tel-Aviv will increase to up to 10 flights per week. Services to Yerevan, Armenia are set to increase to up to four weekly flights whilst Athens will be serviced with up to three daily flights. Konstantinos Tsovilis, CEO of APG Hellas SA said: “We are delighted to announce our new cooperation with Cyprus Airways in Greece and to be partner of the airline’s exciting strategic growth. With tourism in Cyprus continuing to bounce back post-pandemic, there are great opportunities to develop Cyprus Airways’ long-term commercial support and partnership with the Greek market. Cyprus is one of the most popular destinations for Greeks, we will continue to develop Cyprus Airways presence in the Greek market and to increase the number of passengers visiting Cyprus every year.” Paul Sies, CEO of Cyprus Airways said: “We are confident that APG will upgrade the service of Cyprus Airways customers all over Greece with high professionalism.” He adds, “Their extensive success in the industry and long-time experience and expertise will help us better service this market with the necessary local talent that guarantees global class know-how.” PASSENGER CONTACT: Passengers can be informed and book their tickets through APG Hellas ( Greece ) at the call center: + 0030 210 3274 555, or through their travel agent, or through the airline’s official website cyprusairways.com

ABOUT CYPRUS AIRWAYS: www.cyprusairways.com Cyprus Airways operates flights to Europe and the Middle-East with a team of over 100 passionate people based at Larnaca International Airport. All Cyprus Airways flights operate on Airbus A320 aircraft with a capacity of 180 Economy Class seats. In July 2018, Cyprus Airways has successfully passed the International Air Transport Association (IATA) Operational Safety Audit (IOSA), one of the highest standards in the world for airline operational safety.

In October 2018, the company became a member of the International Air Transport Association (IATA).

In April 2021, Cyprus Airways was acquired by the SJC Group, a Maltese group with operations across Africa and the Middle East, incorporating a number of different activities including helicopter commercial flight operations and maintenance from dedicated hangars within Malta International Airport. The SJC Group maintains a fleet of private aircraft to provide emergency services in remote parts of the world. The company is also a leading provider of fire, safety, and security services.

The company’s long-term goal is to contribute in the increase of tourism in Cyprus, while at the same time broadening the horizon for local travellers.

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.

Cyprus Airways, the National flag carrier of Cyprus, has chosen APG Hellas SA as its General Sales Agent (GSA) in Greece. The new partnership starts from the 1st of January 2023 and will further develop Cyprus Airways’ business activities in Greece. APG Hellas will provide sales development activities, wide ranging marketing support, as well as reservation and ticketing services.

Cyprus Airways is strategically positioned to connect Europe with Asia, the Middle East and Africa. Its international network currently includes Athens, Tel Aviv, Beirut, Rome, Paris, Yerevan, and several popular destinations in Greece during the summer season.

As part of its international expansion, Cyprus Airways launched the new route from Larnaca to Paris on 21 December 2022, with two flights per week. The route will be operated with an Airbus A320 aircraft offering 180 seats.

For the summer of 2023, Cyprus Airways will add five new destinations to its network, Milan, Zurich,Prague, Basel and Cairo.

More specifically, next year the airline will be resuming twice weekly flights to Prague, Zurich and Cairo and will, for the first time, operate a twice weekly service to Basel. Milan Bergamo will also be serviced twice a week with a possibility to increase the operation to a three times a week service.

Paris and Rome will remain in operation through summer alongside Santorini (twice per week), Skiathos (twice per week) and Preveza (twice per week). Crete and Rhodes will be serviced with three-time weekly flights, whilst Thessaloniki will be serviced daily. Beirut will reclaim its daily service while operations to Tel-Aviv will increase to up to 10 flights per week. Services to Yerevan, Armenia are set to increase to up to four weekly flights whilst Athens will be serviced with up to three daily flights.

Konstantinos Tsovilis, CEO of APG Hellas SA said: “We are delighted to announce our new cooperation with Cyprus Airways in Greece and to be partner of the airline’s exciting strategic growth. With tourism in Cyprus continuing to bounce back post-pandemic, there are great opportunities to develop Cyprus Airways’ long-term commercial support and partnership with the Greek market. Cyprus is one of the most popular destinations for Greeks, we will continue to develop Cyprus Airways presence in the Greek market and to increase the number of passengers visiting Cyprus every year.”

Paul Sies, CEO of Cyprus Airways said: “We are confident that APG will upgrade the service of Cyprus Airways customers all over Greece with high professionalism.” He adds, “Their extensive success in the industry and long-time experience and expertise will help us better service this market with the necessary local talent that guarantees global class know-how.”

PASSENGER CONTACT:
Passengers can be informed and book their tickets through APG Hellas ( Greece ) at the call center: + 0030 210 3274 555, or through their travel agent, or through the airline’s official website cyprusairways.com

ABOUT CYPRUS AIRWAYS:
www.cyprusairways.com
Cyprus Airways operates flights to Europe and the Middle-East with a team of over 100 passionate people based at Larnaca International Airport. All Cyprus Airways flights operate on Airbus A320 aircraft with a capacity of 180 Economy Class seats.

In July 2018, Cyprus Airways has successfully passed the International Air Transport Association (IATA) Operational Safety Audit (IOSA), one of the highest standards in the world for airline operational safety.

In October 2018, the company became a member of the International Air Transport Association (IATA).

In April 2021, Cyprus Airways was acquired by the SJC Group, a Maltese group with operations across Africa and the Middle East, incorporating a number of different activities including helicopter commercial flight operations and maintenance from dedicated hangars within Malta International Airport. The SJC Group maintains a fleet of private aircraft to provide emergency services in remote parts of the world. The company is also a leading provider of fire, safety, and security services. The company’s long-term goal is to contribute in the increase of tourism in Cyprus, while at the same time broadening the horizon for local travellers.

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​

Cyprus Airways, the National flag carrier of Cyprus, has chosen APG Hellas SA as its General Sales Agent (GSA) in Greece. The new partnership starts from the 1st of January 2023 and will further develop Cyprus Airways’ business activities in Greece. APG Hellas will provide sales development activities, wide ranging marketing support, as well as reservation and ticketing services.

Cyprus Airways is strategically positioned to connect Europe with Asia, the Middle East and Africa. Its international network currently includes Athens, Tel Aviv, Beirut, Rome, Paris, Yerevan, and several popular destinations in Greece during the summer season.

As part of its international expansion, Cyprus Airways launched the new route from Larnaca to Paris on 21 December 2022, with two flights per week. The route will be operated with an Airbus A320 aircraft offering 180 seats.

For the summer of 2023, Cyprus Airways will add five new destinations to its network, Milan, Zurich,Prague, Basel and Cairo.

More specifically, next year the airline will be resuming twice weekly flights to Prague, Zurich and Cairo and will, for the first time, operate a twice weekly service to Basel. Milan Bergamo will also be serviced twice a week with a possibility to increase the operation to a three times a week service.

Paris and Rome will remain in operation through summer alongside Santorini (twice per week), Skiathos (twice per week) and Preveza (twice per week). Crete and Rhodes will be serviced with three-time weekly flights, whilst Thessaloniki will be serviced daily. Beirut will reclaim its daily service while operations to Tel-Aviv will increase to up to 10 flights per week. Services to Yerevan, Armenia are set to increase to up to four weekly flights whilst Athens will be serviced with up to three daily flights.

Konstantinos Tsovilis, CEO of APG Hellas SA said: “We are delighted to announce our new cooperation with Cyprus Airways in Greece and to be partner of the airline’s exciting strategic growth. With tourism in Cyprus continuing to bounce back post-pandemic, there are great opportunities to develop Cyprus Airways’ long-term commercial support and partnership with the Greek market. Cyprus is one of the most popular destinations for Greeks, we will continue to develop Cyprus Airways presence in the Greek market and to increase the number of passengers visiting Cyprus every year.”

Paul Sies, CEO of Cyprus Airways said: “We are confident that APG will upgrade the service of Cyprus Airways customers all over Greece with high professionalism.” He adds, “Their extensive success in the industry and long-time experience and expertise will help us better service this market with the necessary local talent that guarantees global class know-how.”

PASSENGER CONTACT:
Passengers can be informed and book their tickets through APG Hellas ( Greece ) at the call center: + 0030 210 3274 555, or through their travel agent, or through the airline’s official website cyprusairways.com

ABOUT CYPRUS AIRWAYS:
www.cyprusairways.com
Cyprus Airways operates flights to Europe and the Middle-East with a team of over 100 passionate people based at Larnaca International Airport. All Cyprus Airways flights operate on Airbus A320 aircraft with a capacity of 180 Economy Class seats.

In July 2018, Cyprus Airways has successfully passed the International Air Transport Association (IATA) Operational Safety Audit (IOSA), one of the highest standards in the world for airline operational safety.

In October 2018, the company became a member of the International Air Transport Association (IATA).

In April 2021, Cyprus Airways was acquired by the SJC Group, a Maltese group with operations across Africa and the Middle East, incorporating a number of different activities including helicopter commercial flight operations and maintenance from dedicated hangars within Malta International Airport. The SJC Group maintains a fleet of private aircraft to provide emergency services in remote parts of the world. The company is also a leading provider of fire, safety, and security services. The company’s long-term goal is to contribute in the increase of tourism in Cyprus, while at the same time broadening the horizon for local travellers.

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​

CemAir, the Johannesburg based airline serving popular destinations throughout South Africa, has chosen APG as its offline GSA in France, Germany, Austria, Italy, Netherlands, Spain, United Kingdom, India, Australia and New Zealand. Under the agreement APG will be providing wide-ranging sales and marketing services to CemAir as well as reservations and ticketing support.

Sandrine de Saint Sauveur, CEO of APG Inc. commented “We are delighted to partner up with CemAir and I am confident that APG’s focus on delivering incremental revenue will secure success for CemAir in European markets, India and South Pacific.”

Miles van der Molen, CEO of CemAir commented “As we continue to expand our network, it is vital that we establish long term partnerships with key industry players that can support our growth ambitions. We are excited to partner with APG Inc. who is well positioned to enhance our sales reach and produce sustainable business development for CemAir.”

About CemAir
CemAir (Pty) Ltd is a privately owned, licensed international and domestic scheduled and non-scheduled air carrier established in 2005 and incorporated under the laws of South Africa. The company’s headquarters are at OR Tambo International Airport in Johannesburg from where the operational, maintenance and administrative functions are controlled.

CemAir currently owns and operates a large fleet of two CRJ 900 LR Airliners, seven CRJ 100/200 LR Airliners, five Beech 1900D aircraft, three Dash-8 Q400’s, two Dash-8 Q300’s and one Dash-8 100.

Their focus is on reliability, safety and quality using constantly evolving internationally recognized standards. CemAir is an IOSA-registered operator. The IATA Operational Safety Audit (IOSA) is the benchmark for global safety management in airlines.

​​More information is available at www.flycemair.com

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.

Volotea, one of the fastest-growing independent airlines in Europe, has chosen APG as its GSA in Denmark, Norway, Sweden & Iceland. Under the agreement, APG will be providing wide ranging sales and marketing services throughout the countries. 

‘’We are very satisfied with this agreement. APG has been a trusted partner of Volotea for years and we believe in the potential that the Nordic market has for our airline. With this new partnership, being APG our GSA in Nordics, we want to reach the B2B channel in these countries where the passenger follows closely many of Volotea’s destinations. In addition, this season we have a new route between Alborg and Naples so this agreement could not come at a better time’’ adds Mr. Massimiliano Vollero – Global Sales Director at Volotea.

“We are very proud that Volotea has given us their trust to represent them in Scandinavia and Iceland. Volotea flies to many destinations which are very attractive for Scandinavians and from this summer they will link Aalborg with Naples. We are excited to expand their brand awareness in Scandinavia and Iceland and assist them making the Aalborg-Naples service successful.”  said Kees-Jan van der Velden – CEO at APG Scandinavia & Baltics

About Volotea                                                                                                                                                 
Volotea is headquartered in Barcelona, Spain. Since its foundation in 2011 Volotea carried 40 million passengers across Europe.

Volotea serves more than 100 cities across 16 countries with new developments in 2022 such as Denmark, which will begin operations in May from Italy, and Algeria, which was launched last December from France. Volotea is based in 18 European mid-sized capitals: Alghero and Lyon (since 2021), Asturias, Athens, Bilbao, Bordeaux, Cagliari, Hamburg, Marseille, Nantes, Olbia, Naples, Palermo, Strasbourg, Toulouse, Venice and Verona and Lille from April 2022.

In 2021, Volotea had a total of 356 routes offered at very competitive prices. And for this year Volotea plans a growth of up to 40%  compared to 2019.

Volotea’s full Airbus fleet comprises of A319s with 156 seats and A320s with 180 seats all certified with CFM International CFM56-5B.

Since its launch, Volotea has worked to make its routes more eco-efficient and to minimize emissions, and has implemented more than 50 sustainability measures, thanks to which it has reduced its carbon footprint per passenger and kilometer by more than 41%. since 2012. Additionally, this year, the company will introduce sustainable fuels and will collaborate with manufacturers and the industry so that this type of fuel, now difficult to access, can be developed and distributed more widely as soon as possible.
​​More information is available at www.volotea.com

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​

Air Canada, the largest airline and the largest provider of scheduled passenger services in the Canadian market has appointed APG Philippines as its GSA starting January 2022.

Under the agreement APG will be providing wide ranging sales and marketing services to Air Canada throughout the Philippines as well as reservations and ticketing support through its contact centre.  The partnership aims to strengthen Air Canada’s presence in the Philippines.

‘’APG is delighted to start a  cooperation with Air Canada  in the Philippines. As Air Canada’s new GSA and local sales representative, APG Philippines will focus on developing and widening Air Canada’s reach  through agency sales & support, organize various sales and marketing activities which will benefit Air Canada, travel trade and passengers in the Philippines”, said Tisha Escalona, Director, APG Philippines. 

About Air Canada
Air Canada, having its corporate headquarters in Montreal, is Canada’s largest airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. trans-border market and in the international market to and from Canada. It is Canada’s flag carrier and a founding member of Star Alliance, the world’s most comprehensive air transportation network.

Air Canada’s three hubs, Toronto (YYZ), the primary global hub, Montreal (YUL), and Vancouver (YVR), the airline’s premier gateway to the Asia-Pacific, offer Air Canada customers convenient connections under one roof.

Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax. In 2020, Air Canada was named Global Traveler’s Best Airline in North America for the second straight year. In January 2021, Air Canada received APEX’s Diamond Status Certification for the Air Canada CleanCare+ biosafety program for managing COVID-19, the only airline in Canada to attain the highest APEX ranking. Air Canada has also committed to a net zero emissions goal from all global operations by 2050. 
​​

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​

In early December, Blue Ribbon Bags (BRB), one of the fastest-growing ancillary services in travel and the world leader in airport delayed baggage retrieval services, and APG, the world’s leading airline distribution network, have formalized a global partnership.

BRB provides a Delayed Baggage Protection product in which the traveler receives real-time push notifications via email, SMS, and WhatsApp regarding the status of the delayed bag for the first 96 hours of it missing. If the delayed baggage is not returned within the 96 hour service period, the traveler would receive a satisfaction guarantee payment due to BRB being unable to fulfill their service obligation. BRB’s primary distribution channels include but are not limited to airlines, online travel agencies, travel management companies, travel insurance providers, and bank/credit card providers.

Plus Ultra Lineas Aereas, a Spanish scheduled carrier serving a network of long-haul routes from Madrid’s Barajas airport, has chosen APG as its GSA in Colombia effective from February 1st  2022.

Plus Ultra is planning to start online operations to Colombia from June 2022 connecting Madrid (Spain) with Bogotá (Colombia) as well as Cartagena (Colombia). Under the agreement APG will be providing wide-ranging sales and marketing services for Plus Ultra, as well as full customer and agent support.

Sandrine de Saint Sauveur, CEO of APG Inc. commented “We are delighted that Plus Ultra has placed this vote of confidence in APG and I am very confident in the success that lays ahead for our two brands under this accord.”

On behalf of Plus Ultra, D. Fernando García Manso, President of Plus Ultra added that “This alliance with APG in Colombia, allows us to enter this market with the necessary local talent that guarantees global class know-how”.

The combination of know how at both Plus Ultra and APG is of great importance both for passengers and travel agencies who will benefit from the Plus Ultra new routes, especially in Colombia.

Plus Ultra´s fleet of A340s and excellent service will create immediate interest from those seeking to travel between Spain and Colombia. Other cities are planned in their business plan and under evaluation for further route connections between Spain and Colombia.

About Plus Ultra
Plus Ultra operates several long-haul routes with a modern fleet of A340 aircraft, serving main airports and with an excellent on-time record. Plus Ultra seeks to provide passengers with a true sense of pleasure when flying, where lower fares do not mean lower service standards nor comfort. To achieve this, Plus Ultra has gathered a team of highly skilled professionals with broad experience in the airline industry, as well as flight staff who aim to exceed all expectations.

The airline offers competitive prices and a different approach to management, consisting of a team of warm-hearted people with service vocations and using the best technology available. The airline is direct, honest and easy to work with.
Plus Ultra holds a solid base of values and principles both from a labour perspective and in the service it provides, always displaying outstanding respect, promoting collaboration and team work to achieve excellence. 
More information on Plus Ultra is available on the airline’s website www.plusultra.com

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​