Kenya Airways Appoints APG as Its GSA in 36 More Global Markets
APG, the world’s leading airline representation network, is pleased to announce its appointment as the General Sales Agent (GSA) for Kenya Airways across 36 international offline markets, comprising 34 countries in the Americas, as well as Taiwan and Malaysia.
These new territories are in addition to the original 24 European countries in which APG has been successfully representing Kenya Airways since 2020.
This appointment marks a significant step in Kenya Airways’ strategy to enhance global connectivity and strengthen its commercial presence in key growth markets. It also builds a longstanding partnership between the two organisations, grounded in a shared commitment to service excellence and expanding access to the Pride of Africa’s network.
As the appointed GSA, APG will manage Kenya Airways’ sales and marketing activities, drive travel trade engagement, and enhance brand visibility in the designated markets. Through APG’s extensive global footprint and deep local market knowledge, Kenya Airways will be better positioned to connect more passengers to Africa and beyond.
“We are proud to deepen our partnership with Kenya Airways,” said Richard Burgess, President of APG Network. “This
appointment reflects our mutual dedication to driving growth, optimising market presence, and connecting passengers to one of Africa’s most dynamic carriers.”
“This partnership represents an important milestone in our efforts to strengthen Kenya Airways’ presence in strategic international markets,” said Julius Thairu, Chief Commercial and Customer Officer, Kenya Airways. “APG’s extensive experience and strong relationships within the global travel trade will enable us to reach more customers, improve accessibility to our network and deliver even greater value and convenience to our passengers.”
Through this expanded partnership, APG and Kenya Airways aim to unlock new opportunities, deliver greater value to customers, and reinforce the airlines’ role as a leading player in international aviation.
Kenya Airways remains committed to offering safe, reliable, and seamless travel experiences while positioning Africa as a central hub for global connectivity.
ABOUT KENYA AIRWAYS
Kenya Airways, The Pride of Africa, is recognised as a leading African carrier on a mission to propel Africa’s prosperity by connecting its people, cultures, and markets. The airline flies to 43 destinations worldwide, 34 of which are in Africa, connecting over 5 million passengers and over 70,000 tonnes of cargo annually through its hub at Nairobi’s Jomo Kenyatta International Airport. As the sole African carrier in the SkyTeam Alliance, Kenya Airways connects customers to over 1,060 destinations in 173 countries. Its exceptional African hospitality has consistently earned global recognition, including Skytrax World Airline Awards for Best Airline Staff and Best Airline Cabin Crew in Africa in 2024.
ABOUT APG
With over 30 years’ experience in airline distribution and over 100 offices globally, APG is the world’s largest and most
successful airline representation network, partnering with over 200 valued airline clients. APG offers a holistic
approach to airline distribution, providing not only airline representation but also interline e-ticketing solutions, fare
filing, and settlement support services, all aimed at maximising an airline’s revenue potential.
Always at the forefront of distribution innovation, APG also enables airlines to unlock the benefits of NDC distribution
through APG Direct Connect.Furthermore, APG Cargo services are gaining strong global interest, offering cargo GSSA services, cargo Interline, and total cargo management solutions.APG Network is truly “The World’s Leading Network for Airline Services.
Learn more at www.apg-ga.com and follow us on LinkedIn and Facebook @APGNetworkOfficial.
Media Contact: f.despreaux@apg-ga.com
