Israir has appointed APG USA as its Online General Sales Agent (GSA) in the United States, as the airline launches a new nonstop service between Tel Aviv and New York’s John F. Kennedy International Airport (JFK).
The new service will commence on September 16, 2026. The service will initially operate three times weekly, with flights on Tuesday, Wednesday and Thursday, before increasing to four weekly frequencies and subsequently expanding to six weekly flights, providing travelers with greater flexibility when traveling between New York and Tel Aviv.
Under the appointment, APG USA will support Israir’s commercial activities in the U.S. market, working closely with the airline and the U.S. travel trade to build awareness of the new service, support sales and develop opportunities in the market..
“ The launch of our first flight to New York, 6H971, marks a historic milestone for Israir and the beginning of a new chapter in our growth. The introduction of our Tel Aviv–JFK service reflects our commitment to expanding travel options for the Israeli public and strengthening connectivity with one of the world’s leading destinations. We are beginning with two wide-body aircraft operated by Israeli crews, with plans to add additional aircraft in 2027 complementing our fleet with wet-leased aircraft. We are proud to take this important step and look forward to further developing our long-haul operations in the years ahead.
“ We are delighted to be appointed as Israir’s GSA in the United States at such an important time for the airline. We look forward to working closely with the airline and the U.S. travel trade to build awareness of the new service, support sales and develop opportunities in the market.
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
APG has been appointed as Passenger General Sales Agent (GSA) for Air Peace in Brazil.
APG is pleased to announce its appointment as Passenger General Sales Agent (GSA) for Air Peace in Brazil, further strengthening our support for airlines expanding their presence in international markets.
As part of its international growth plans, Air Peace is preparing to launch a non-stop service between Lagos and São Paulo, creating a new direct link between West Africa and Brazil.
Through its local market expertise, established travel trade relationships and knowledge of the Brazilian aviation market, APG will support Air Peace in building its market presence, developing new sales opportunities and strengthening engagement with the travel trade.
The appointment further expands APG’s support for airlines seeking to develop their presence in international markets through local representation and market expertise.
We look forward to working with Air Peace and our partners in Brazil as this exciting new connection takes shape.
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
APG Airlines is pleased to welcome Aero Mongolia as a new interline partner, further expanding the global reach available on GP-275 ticket stock.
Based in Mongolia, Aero Mongolia operates from its main hub at Chinggis Khaan International Airport in Ulaanbaatar, connecting Mongolia with key destinations across Asia.
The airline operates both domestic and international services, with its international network including Seoul, Tokyo and Hohhot, providing convenient connections between Mongolia and important markets across Northeast Asia.
The addition of Aero Mongolia further strengthens the APG Airlines network and expands the range of destinations available to travel agents through GP-275, APG Airlines’ validating carrier solution.
We are delighted to welcome Aero Mongolia to the APG Airlines network and look forward to supporting the airline’s growth in international markets.
For more information, visit APG Airlines
APG is pleased to announce its appointment as Cargo GSA for Air Peace Cargo in the UK, supporting the airline’s cargo operations and strengthening its presence in the UK market.
Through this new partnership, APG will provide local market expertise and commercial support to Air Peace Cargo, drawing on its established industry network and experience in airline representation.
“ We are delighted to represent Air Peace Cargo in the UK and to support the airline as it develops its cargo presence in this important market. This appointment reflects the strength of our cargo expertise and our commitment to delivering effective local market support for our airline partners.
The appointment further strengthens APG’s cargo portfolio and reflects its continued commitment to supporting airlines with local market knowledge, sales expertise and commercial representation.
APG looks forward to working closely with Air Peace Cargo and supporting the airline’s continued growth in the UK.
For more information about APG cargo services, visit APG Cargo Services
Expanding into new markets presents exciting growth opportunities for airlines, but success depends on much more than simply launching a new route.
APG recently conducted a survey exploring the biggest challenges airlines face when entering new markets. The responses highlighted several key considerations, from understanding local demand and managing costs to building market awareness and finding the right local partners.
Understanding Local Demand
Understanding local demand emerged as a key consideration for airlines entering new markets. Knowing who the potential travellers are, understanding booking behaviours, identifying market trends and adapting to local expectations are all critical factors when building a successful presence in a new destination.
Managing Costs
Cost management is another important consideration when entering a new market. Airlines need to balance investment in sales, marketing and distribution with the need to build a sustainable commercial presence.
Creating Market Awareness
Building awareness is essential when introducing an airline to a new market. Effective local sales and marketing can help airlines connect with customers, travel agencies and industry partners while establishing visibility and recognition.
Finding the Right Partners
The survey also highlighted the value of having the right local partners. Local expertise, established industry relationships and knowledge of market dynamics can help airlines navigate unfamiliar markets and build a stronger presence.
Local Expertise for Global Growth
The findings demonstrate that successful market entry requires more than simply establishing a new route. Understanding local dynamics, developing effective commercial strategies and having the right support in place can all play an important role in building long-term success.
With a global presence across 130+ countries, APG supports airlines with local market expertise, sales and marketing capabilities, airline representation and distribution solutions, helping carriers establish and grow their presence in new markets.
APG has been appointed as Passenger General Sales Agent (GSA) for Cathay Pacific in Kazakhstan, expanding APG’s airline representation network in Central Asia.
Under the new appointment, APG will represent Cathay Pacific in the Kazakhstan market, supporting the airline’s passenger sales and working closely with the local travel trade to develop commercial opportunities.
The appointment further strengthens APG’s growing presence across Central Asia and adds Cathay Pacific to its portfolio of leading international airline partners.
Cathay Pacific, Hong Kong’s flagship airline, operates an extensive network from its hub in Hong Kong, connecting passengers to destinations across Asia, Europe, North America, the Middle East, Africa and the South Pacific. Its Hong Kong hub also provides convenient connections between Kazakhstan and a wide range of international destinations.
For APG, the new partnership reflects its continued focus on providing airlines with local market expertise and commercial support in key international markets. With a global network covering more than 130 countries, APG works with airlines to strengthen their presence, develop sales opportunities and connect with the local travel trade.
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
APG is pleased to announce that Riyadh Air is now available through APG Direct Connect, giving travel professionals access to the airline’s NDC content through a single, streamlined booking platform.
As Saudi Arabia’s new premium national airline, Riyadh Air is building an extensive international network from its hub in Riyadh, connecting the Kingdom with destinations across the globe. The airline combines a modern fleet with a digitally focused approach to the passenger experience.
Through APG Direct Connect, travel professionals can access Riyadh Air’s NDC content to search, book and issue tickets, with a range of post-booking servicing capabilities also available, including ancillary services, passenger updates, refunds and flight changes.
The addition of Riyadh Air further strengthens the range of airline content available through APG Direct Connect, providing travel professionals with convenient access to NDC content through a single platform.
For more information, visit APG Direct Connect
APG Taiwan recently celebrated the opening of its new office with a reception attended by members of the travel trade and local media.
The grand opening reception welcomed approximately 80 industry professionals from 50 travel agencies, who gathered to congratulate the APG Taiwan team and celebrate this important milestone.
The event also provided an opportunity to introduce APG’s global network, products and services to attendees, while strengthening relationships with existing partners and establishing new industry connections.
Guests enjoyed an afternoon of networking and discussions in the team’s new office, reflecting APG Taiwan’s continued commitment to supporting airlines and travel professionals in the local market.
The opening of the new office represents an important step in APG Taiwan’s continued growth and reinforces its dedication to delivering high-quality airline representation and distribution services while further strengthening its presence within Taiwan’s travel industry.
Congratulations to the APG Taiwan team on this exciting milestone, and we wish them every success in their new offices.
APG is pleased to announce the signing of a new Interline Cargo Agreement with Himalaya Airlines.
The agreement enables cargo shipments on Himalaya Airlines to be issued on APG Airlines Cargo’s 275 AWB, providing customers with greater flexibility and improved access to Himalaya Airlines’ cargo network.
This new partnership supports APG Airlines Cargo’s continued growth by expanding its portfolio of airline partners and enhancing the range of cargo solutions available to freight forwarders and logistics partners worldwide.
By connecting more airlines through its AWB-275 platform, APG Airlines Cargo continues to simplify cargo distribution, offering efficient and reliable solutions that help the global freight community access new markets and streamline their operations.
“ We are delighted to welcome Himalaya Airlines to the APG Airlines Cargo network. This agreement represents another step forward in our mission to provide flexible cargo solutions and strengthen connectivity between airlines and the global logistics industry.
Through strategic partnerships such as this, APG Airlines Cargo remains committed to supporting airlines, freight partners, and customers with secure, efficient, and accessible cargo distribution solutions.
For more information about APG cargo services, visit APG Cargo Services
APG is pleased to announce its appointment as Passenger General Sales Agent (GSA) for AJet in Saudi Arabia.
APG already supports AJet through its existing Passenger GSA partnership in Uzbekistan. This latest mandate extends the relationship into the Kingdom of Saudi Arabia, where APG will provide local sales and commercial representation services to support the airline’s growth and development in the market.
As Saudi Arabia continues to emerge as a key aviation and tourism hub, this new agreement reflects AJet’s commitment to strengthening its presence in the region while benefiting from APG’s local expertise and industry relationships.
The mandate further reinforces APG’s role as a trusted commercial partner for airlines worldwide, delivering market representation, sales support, and business development services through its extensive global network.
We are proud to continue building on our successful relationship with AJet and look forward to supporting the airline’s ambitions in Saudi Arabia.
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
