APG Direct Connect - Airlines - APG Air Promotion Group

Emilie Biggerstaff

Executive Product Director, APG Direct Connect

APG Direct Connect – Airlines

Summary

APG Direct Connect is a Distribution Platform which can assist airlines to generate additional revenue by selling air and non air ancillaries combined as well as benefiting from distribution in new markets at lower distribution costs. Uniquely, APG Direct Connect is promoted and supported in over 150 countries by the APG Network. APG Direct Connect is NDC compliant under the newest XML technology and follows all IATA standards.

Target Audience

All scheduled airlines
Both NDC and non-NDC capable airlines

Benefits

Lower your distribution costs with API connectivity
Combines an IT platform with a worldwide sales network
Opens up new markets
Facilitates direct web sales
Global promotion of your airline as an APG Direct Connect partner
Combines air and non-air products
Open to scheduled or charter airlines with an API (NDC compliant or non compliant)
Variable cost based on delivered revenue
Secure revenue payment via ICH

Services

A la Carte Platform with the following options:

Direct Dynamic package on existing web site
Direct Dynamic package + web site
Ancillaries within existing flight booking engine
Total outsourcing
Indirect distribution through web services including integration support and monitoring
Applicable in BtoB to IATA or non IATA agencies
Sales support Help Desk centrally and locally
Fulfillment for transactions including non-air ancillaries
Negotiation with worldwide non-air Suppliers
Collection and Reporting
Coverage of agency defaults

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Regional VPs

Emilie Biggerstaff

Executive Product Director

APG Settlement Services

APG Direct Connect - Airlines

Emilie Biggerstaff, based in Paris, is the Director of APG Distribution Systems (APG DS). She is a graduate of the American University in Paris, where she studied Business and Finance.Emilie joined APG DS in 2005 and became the Director of the company in 2010. She also serves as the Executive Product Director for APG Network’s distribution solutions, including APG Direct Connect and the APG Settlement Services for BSP and ARC. In 2016, she additionally took on the role of Director and Acting CFO of APG Airlines.APG Selttlement Services Expand your airline's sales network with APG Settlement Services, offering both worldwide BSP access and ARC membership support in the U.S. Learn more about APG Settlement ServicesAPG Direct Connect - Airlines Both NDC and non-NDC Compliant Airlines can join and increase their revenue from APG Direct Connect. Learn more about APG Direct Connect - Airlines

Emilie Biggerstaff

Executive Product Director, APG Direct Connect

Emilie Biggerstaff, based in Paris, is the Director of APG Distribution Systems (APG DS). She is a graduate of the American University in Paris where she studied Business and Finance.

Employed by APG DS since 2005, she became the Director of the company in 2010. In addition, she is the Executive Product Director of APG Network’s settlement services and APG Direct Connect. In 2016, she also became the Director and Acting CFO of APG Airlines.