Summary
Full representation services including Sales, Marketing, Reservations and Administration services in both offline and online markets, providing airlines with incremental revenue and variable cost sales and marketing support.
General Sales & Services Agent (GSSA)
Product Overview
Our role is to assist airlines not only to reach out to new customers in new markets at a cost directly linked to new revenue delivered but also to provide airlines with a highly professional, cost effective and comprehensive outsource sales and operations solution for online points. We provide the additional manpower and local expertise to bring the airline’s customer experience to new and untapped markets
Benefits
- Increase awareness & create a positive perception of the airline
- Generate traffic from all market sectors in new markets
- Ensure maximum revenue and yield
Services
The product aims to reduce costs, improve the customer experience and aggressively grow revenue levels, providing a point of contact in each market. APG GSSA services may include:
- Field Sales & Marketing
- Reservations & Ticketing
- Helpdesk support for local travel agents
- Group desk support
- Call Centre assistance for passengers
- Product training & brand development
- Presence at exhibitions
- Advertising & Press Releases
- Trade & consumer e-newsletters
- Assisting with local pricing structure
- Market Intelligence Reporting.
- Full TSR reporting plus monthly reconciliation
- Distribution of fare and product information
- Negotiating commercial agreements
- Local taxation as required
Submit Query
Melinda Buxbaum
Executive Product Director
Melinda brings to APG over 25 years of expertise in the airline industry, including extensive experience with leading European and Chinese carriers. For more than a decade, she has led the GSSA product at APG, achieving remarkable growth in both our portfolio of client airlines and revenue delivered. Renowned for her attention to detail and exceptional client relationship management, Melinda has played a key role in delivering outstanding results for APG's airline partners. Her strategic leadership and industry acumen have been pivotal in solidifying APG’s reputation as a global leader in airline GSSA services .General Sales & Services Agent
The cornerstone of our World Program since 1991, our GSSA product offers world standard commercial representation and management services – globally, by region, or for an individual country. Our GSSA services also go “hand in glove” with our other APG products which provide access to the relevant area settlement system (ARC or BSP) or distribution via our APG IET product to facilitate ticketing in smaller markets, all to achieve maximum revenue resultsLearn more about GSSA
Melinda Buxbaum
Executive Product Director, GSSA
Melinda brings to APG over 25 years of expertise in the airline industry, including extensive experience with leading European and Chinese carriers. For more than a decade, she has led the GSSA product at APG, achieving remarkable growth in both our portfolio of client airlines and revenue delivered. Renowned for her attention to detail and exceptional client relationship management, Melinda has played a key role in delivering outstanding results for APG’s airline partners. Her strategic leadership and industry acumen have been pivotal in solidifying APG’s reputation as a global leader in airline GSSA services
Contact our office
Phone: +44(0)7772 153590
Contact our GSSA office via:
t: +44(0)7772 153590
Submit Online Query
Click here to access our online form to submit your query to the Passenger GSSA Executive Product Director.
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