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APG and Blue Ribbon Bags sign global partnership

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In early December, Blue Ribbon Bags (BRB), one of the fastest-growing ancillary services in travel and the world leader in airport delayed baggage retrieval services, and APG, the world’s leading airline distribution network, have formalized a global partnership.

BRB provides a Delayed Baggage Protection product in which the traveler receives real-time push notifications via email, SMS, and WhatsApp regarding the status of the delayed bag for the first 96 hours of it missing. If the delayed baggage is not returned within the 96 hour service period, the traveler would receive a satisfaction guarantee payment due to BRB being unable to fulfill their service obligation. BRB’s primary distribution channels include but are not limited to airlines, online travel agencies, travel management companies, travel insurance providers, and bank/credit card providers.

1 January 2022
https://apg-ga.com/wp-content/uploads/2023/05/25apg-blue-ribbon-baggage.png 499 1200 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2022-01-01 09:43:032025-03-31 14:47:22APG and Blue Ribbon Bags sign global partnership

PLUS ULTRA plans operations to Colombia and appoints APG Columbia as their online GSSA

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Plus Ultra Lineas Aereas, a Spanish scheduled carrier serving a network of long-haul routes from Madrid’s Barajas airport, has chosen APG as its GSA in Colombia effective from February 1st  2022.

Plus Ultra is planning to start online operations to Colombia from June 2022 connecting Madrid (Spain) with Bogotá (Colombia) as well as Cartagena (Colombia). Under the agreement APG will be providing wide-ranging sales and marketing services for Plus Ultra, as well as full customer and agent support.

Sandrine de Saint Sauveur, CEO of APG Inc. commented “We are delighted that Plus Ultra has placed this vote of confidence in APG and I am very confident in the success that lays ahead for our two brands under this accord.”

On behalf of Plus Ultra, D. Fernando García Manso, President of Plus Ultra added that “This alliance with APG in Colombia, allows us to enter this market with the necessary local talent that guarantees global class know-how”.

The combination of know how at both Plus Ultra and APG is of great importance both for passengers and travel agencies who will benefit from the Plus Ultra new routes, especially in Colombia.

Plus Ultra´s fleet of A340s and excellent service will create immediate interest from those seeking to travel between Spain and Colombia. Other cities are planned in their business plan and under evaluation for further route connections between Spain and Colombia.

About Plus Ultra
Plus Ultra operates several long-haul routes with a modern fleet of A340 aircraft, serving main airports and with an excellent on-time record. Plus Ultra seeks to provide passengers with a true sense of pleasure when flying, where lower fares do not mean lower service standards nor comfort. To achieve this, Plus Ultra has gathered a team of highly skilled professionals with broad experience in the airline industry, as well as flight staff who aim to exceed all expectations.

The airline offers competitive prices and a different approach to management, consisting of a team of warm-hearted people with service vocations and using the best technology available. The airline is direct, honest and easy to work with.
Plus Ultra holds a solid base of values and principles both from a labour perspective and in the service it provides, always displaying outstanding respect, promoting collaboration and team work to achieve excellence. 
More information on Plus Ultra is available on the airline’s website www.plusultra.com

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​

15 December 2021
https://apg-ga.com/wp-content/uploads/2021/12/25apg-plus-ultra.jpg 591 1098 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-12-15 09:49:282025-03-31 14:46:49PLUS ULTRA plans operations to Colombia and appoints APG Columbia as their online GSSA

The Situation of Airports

All, chronicles

I found Willie Walsh’s latest outing about airports shocking, accusing them of indecently increasing their fares to compensate for the damage caused by COVID-19. I understand that it is not pleasant for airlines to have to pay more for the same services as before the pandemic, but the situation at airports must also be taken into account.

I note that carriers, especially the larger ones, have received massive aid from their respective governments, and this is very justified. When I talk about massive aid, a total of more than $100 billion has fallen into their coffers, which has allowed them to keep their heads above water. Not all companies have benefited from this assistance and some, the smallest, but not necessarily the most fragile, have had to fend for themselves. And to keep up, they were led to lay off massively while the big Europeans have roughly managed to get through this delicate period by keeping most of their staff.

But airports as a whole have not been treated with as much solicitude on the part of the authorities. Most did not receive any assistance. They are probably paying for the image of prosperity that was attached to them. Certainly the very large platforms have made comfortable profits over the last 10 prosperous years. And the shareholders, often the states themselves, have received serious dividends. So the recent period passed, roughly for the moment a year and a half of a farm reduced to more than 70%, has left them exhausted. They must rebuild their health. The prosperity of air transport as a whole is at stake.

I also note that they are essentially dependent on the strategies of the carriers, which can be very changeable. The example of Clermont-Ferrand airport is very illustrative in this respect. At the request of HOP, in other words air France, the airport was transformed to house an operation into a “hub”. This has led to very large investments that can only be amortized in twenty years. Except that the carrier has changed its priorities and decided to abandon the Auvergne connecting platform. And who will take into account the inevitable deficits that this measure has caused?

Environmental pressure is also a factor of uncertainty for airports. Arbitrary decisions, taken without any consultation by some governments to stop the air services that can be carried out, more or less wellmoreover,  by train in less than 2h30, but we are now talking about 4h00, or even more in some countries, lead to the ruin of these facilities often created at the request of carriers, or even governments themselves. The Union of French Airports has also launched an action with the European authorities to ensure that the sacrosanct right to move freely in Europe is respected, without imposing on customers the means of transport. One wonders, moreover, on what basis a State can free itself from European treaties such as the Open Sky established in 1988 and applied since 1992 with the so beneficial results attached to it.

I am not here to defend airports or carriers, I just want to see air transport not killed. But this is what is emerging insidiously and little by little. It therefore seems more than urgent that the actors of this formidable sector of activity stop tripping each other and that, on the contrary, they join forces to simply remind the public how essential it is not only to economic prosperity but that it is also an essential factor of peace. So, great gods, let the companies stop making war on airports, and let them consult with their users.

One thing is certain, air transport will have to cost more in the future. It will be necessary to pay for the necessary research to achieve a certain form of carbon neutrality. We are talking about several hundred billion dollars. It will not be enough to say that air transport produces only 2.5% or 3% of CO² emissions, it will be necessary to reduce them while maintaining the growth of traffic, because the populations need it.

Everyone has to get on with it. Travel agents must stop looking for the lowest prices that are far from covering cost prices, airports will be forced to improve their services and equipment, and carriers will have to stop promoting insane fares that only have the effect of attracting gogos in order to actually sell them much more expensive services than those advertised.

Internal wars must stop. The stakes are high

24 October 2021
https://apg-ga.com/wp-content/uploads/2025/03/25apg-jlb-chronicle-inner-800.png 232 800 Jean-Louis Baroux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Jean-Louis Baroux2021-10-24 16:32:162025-04-03 07:34:32The Situation of Airports

FLYNAS launches operations to Tashkent and appoints APG Uzbekistan as online GSA

All, news

Flynas has appointed APG Uzbekistan, as its general sales agent (GSA) to support the airline’s operations in Uzbekistan. APG will support the airline on all sales and marketing activity as well as reservations and ticketing through its contact centre.                     

Flynas, Saudi Arabia’s national air carrier and leading low-cost airline in the Middle East, launched its first direct flight from Riyadh to Tashkent, the capital of  Uzbekistan on the 5th of August 2021. The new route Riyadh to Tashkent operated as one weekly during August 2021 increasing to 3 weekly fights in September 2021. 
​

About flynas

Flynas was launched in the Kingdom of Saudi Arabia in 2007 as the Kingdom’s national air carrier and the first low-cost carrier. It set a new standard of efficiency for low-cost travel in the region, offering low fares, on-time flights and friendly service with the most welcoming crew.

Today Flynas is a Saudi Arabian leading low-cost carrier with  the fleet of 30 aircraft operating more than 1200 weekly flights to 35 destinations having carried more than 43 million passengers since its launch.  

Flynas was awarded the Middle East’s Leading low-cost airline from the World Travel Awards for the five consecutive years from 2015 to 2020, the prestigious Skytrax award for Middle East’s Best low-cost airline for 2017, 2018 and 2019 as well as the best Airline Staff in the Middle East for 2019.

Flynas continues to grow and invest in its product with multi billion agreements signed with Airbus for the purchase of the new aircrafts.

More information on flynas is available on the airline’s website – www.flynas.com 

13 September 2021
https://apg-ga.com/wp-content/uploads/2021/09/25apg-flynas-gsa.png 538 1080 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-09-13 09:53:362025-03-31 14:46:03FLYNAS launches operations to Tashkent and appoints APG Uzbekistan as online GSA

AIR MAURITIUS selects APG as GSA in Germany, Italy and Switzerland

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AIR MAURITIUS, the flag carrier of Mauritius, has selected APG, the world’s leading airline representative, to be its General Sales Representative (GSA) in Germany, Italy and Switzerland.

“APG is delighted and honoured to represent Air Mauritius commercially in such key markets as Germany, Italy and Switzerland. The company benefits from the best connections via Paris to get its customers to Mauritius. I am confident that our professional teams on the ground will ensure the commercial success of the airline”, says Sandrine de SAINT SAUVEUR – CEO & President – APG Inc.

“At a time when Mauritius is reopening its borders to tourists, AIR MAURITIUS is happy and proud to actively participate in the revival of tourism, so important for the country’s economy. Our collaboration with our historical partner allows us to offer a quality service at attractive rates to all European customers“ says Philippe BRIEU – Director France, Offline Europe & North America

More information on Air Mauritius is available on the airline’s website – www.airmauritius.com

6 September 2021
https://apg-ga.com/wp-content/uploads/2023/03/25apg-air-mauritius.png 750 1200 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-09-06 09:59:572025-03-31 16:52:43AIR MAURITIUS selects APG as GSA in Germany, Italy and Switzerland

AVIANCA appoints APG as its GSA in Japan

All, news

Avianca Airlines, the flag carrier of Colombia, has chosen APG as its General Sales Agent (GSA) in Japan. Under the agreement APG will be providing wide-ranging sales and marketing services for Avianca as well as full customer and agent support.

‘’APG is delighted to start a cooperation with Avianca. Sending Japanese passengers to Avianca’s attractive world is our mission with the highest quality of sales, marketing and customer service oriented by a sense of professionalism, smartness, flexibility, pride and company spirit.’’ said Ms Keiko Asano  – Managing director, APG Japan.

​”The Japanese market has enormous potential for our airline. Flying with us, Japanese people have options for up to 90 destinations across Latin America and Europe, which allows them to be in every part of the world in an easy way, with competitive prices and great service. Also, Latin American tourist destinations are more attractive every day for those who search for an exotic, joyful place to vacation with a vibrant cultural offer. We are sure that this cooperation will set the foundations for more connectivity between Japan, Colombia, and Latin America, attracting tourism and new business opportunities for both regions”, adds Rolando Damas, Avianca Director NAM, MEX, Asia & Caribbean.

About Avianca Holdings S.A

Avianca is the trademark for the group of passenger airlines and cargo airlines under the holding company Avianca Holdings S.A. Avianca has been flying continuously for 100 years. Avianca is a member of Star Alliance.

Further information is available at www.avianca.com​

23 July 2021
https://apg-ga.com/wp-content/uploads/2021/07/25apg-avianca.jpg 530 1000 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-07-23 10:18:422025-03-31 14:49:46AVIANCA appoints APG as its GSA in Japan

AIR NORTH, Yukon’s airline appoints APG as its GSA in 12 countries worldwide

All, news

Air North, Yukon’s Airline has chosen APG as its General Sales Agent in Australia, New Zealand, France, Germany, Austria, Japan, South Korea, Mexico, Netherlands, Philippines, Switzerland and the UK.

Under the agreement, APG will be providing wide ranging sales and marketing services throughout the countries to bring greater awareness of Air North and the Yukon region to travel agents and customers alike.

Recognised by Tripadvisor as the Best Airline in Canada in 2020, Air North has also signed with APG to join its interline e-ticketing solution allowing over 100,000 travel agents worldwide to issue Air North tickets on APG’s own validating code, GP.

About Air North

Joseph Sparling and Tom Wood founded Air North Charter and Training in 1977 to service the mining industry. Over the following 44 years, that original vision expanded into Air North, Yukon’s Airline, now connecting two territories and three provinces with scheduled air passenger and cargo service. Operating a fleet of Boeing 737 and ATR42 aircraft, Air North is today among the largest employers in the Yukon, in addition to having a team in Vancouver. Air North is proud to be a partly Indigenous-owned airline with the Vuntut Gwitchin First Nation’s 49% equity ownership. One in 15 Yukoners hold an equity or employment stake in Air North.

Further information is available at www.flyairnorth.com/

13 May 2021
https://apg-ga.com/wp-content/uploads/2021/05/25apg-air-north-yukon.jpg 612 1100 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-05-13 10:22:012025-03-27 11:21:27AIR NORTH, Yukon’s airline appoints APG as its GSA in 12 countries worldwide

JETCLASS appoints APG as its GSA

All, news

JetClass, one of the worlds foremost emerging mobility groups, has appointed APG as its General Sales Agent in multiple driver markets, further reinforcing its commitment to make private jet travel more accessible and affordable to a wider audience.

As part of the terms of the agreement, APG partners in appointed markets, will market and sell JetClass private and cargo charters to both corporates and trade partners alike, leveraging the first of its kind JetClass booking platform dedicated to b2b charter sales.

With on-ground local support from APG and its extensive network of corporate and trade, the agreement aims to make the process of marketing, selling and booking a private jet charter both more efficient and economical through a mix of the JetClass interactive booking platform available to all APG clientele, and JetClass’s extensive buying power, enabling all to offer and procure a wide variety of options to suit the most discerning of client.

​The partnership stands to create a win-win-win across the service chain by adding a much in demand travel option to trade partners, whilst offering a safer more efficient mode of transport to end-users, in addition to reinforcing JetClass’s reputation as an upcoming player in the business aviation segment with a mission to challenge the long-standing status quo in this space to the betterment of traveller and trade alike.

Mr Wagas Ali – CEO, JetClass Mobility Group said: ‘’ In line with our objective to make business aviation more accessible to the masses, this signing gives us particular pleasure, as coupled with our private shuttle services and other exciting concepts to come, this initiative is an ideal compliment to the JetClass Mobility Group, expanding our network of reputable sales agents who share a common vision and passion for aviation. ’’

‘In the current climate, and going forward, there will be greater requirements for cost effective tailored air transportation solutions and JetClass are well placed to service this growing demand. Like APG, JetClass is a forward thinking and dynamic company and we are delighted to be partnering with them to bring their product offering to a wider global audience through our international network.’’ Adds Mr Richard Burgess – President, APG Network

About JetClass
JetClass made its mark in the travel industry for having created a new travel class, the “JetClass”, by merging the best of commercial and business aviation, resulting in travellers being able to book and purchase seats on scheduled business jets for the first time.
JetClass Charters innovatively leverages state of the art technology to offer quality affordable private jet flights to a wide variety of buyers and end-users, from travel trade to corporates and sports and NGO’s to govt bodies.

With offices across Vienna, Dubai, and Moscow, we continue to push the limits of ingenuity, with our combination of industry leading aviation experts and engineers, applying cutting-edge technology to business aviation.

Welcome to the new era in business aviation…

Further information is available at www.jetclass.com​

30 March 2021
https://apg-ga.com/wp-content/uploads/2021/03/25apg-jetclass.jpg 532 800 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-03-30 10:25:422025-03-31 14:48:37JETCLASS appoints APG as its GSA

APG Network celebrates 30 years since launch

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APG, the world’s leading airline distribution network, will be celebrating its 30th anniversary throughout 2021. The APG Network currently has over 110 offices across 170 countries and maintains commercial partnerships with more than 200 airlines worldwide. In addition, APG now operates its own airline, APG Airlines, an IATA member, which has allowed APG to develop several new distribution solutions linked to the airline’s code, GP.

Sandrine de Saint Sauveur – President APG Inc explains: “We are very proud to celebrate the 30th anniversary of the APG network, created by Jean-Louis Baroux, its visionary founder. It is a real “success story”: We have always had a clear path and kept to the fundamentals of our business. At the start, there were 5 offices in 5 different countries, and now the network covers over 170 countries, and our worldwide presence is now one of our unique values.”

​Richard Burgess, President of APG Network continues: “We have always favoured a human approach, always remained aligned with the needs of our industry, whilst also maintaining high standards and being proud of the confidence that our airline clients place in our global network. Of course, celebrating a 30th anniversary in the current climate is not easy. However, we are actively preparing for the rebound which we know will come sometime this year and we are confident that we will emerge from this crisis even stronger.”

They conclude: “Air transport is a key driver of the world’s economies and is also important in promoting human understanding between the many cultures of the world. We will continue to offer our 30 years of expertise in commercial distribution to airlines around the world.”

18 February 2021
https://apg-ga.com/wp-content/uploads/2021/02/25apg-30.jpg 114 299 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-02-18 10:29:172025-03-31 14:50:38APG Network celebrates 30 years since launch

APG Airlines Cargo signs an Interline Agreement with Bismillah Airlines

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APG Airlines Cargo has signed an Interline Agreement with Bismillah Airlines.

Through this interline agreement, the APG Cargo Network will have access to Bismillah Airlines cargo capacity. 

29 January 2021
https://apg-ga.com/wp-content/uploads/2021/01/25apg-bm-cargo.jpg 800 1067 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2021-01-29 10:32:552025-03-31 14:52:56APG Airlines Cargo signs an Interline Agreement with Bismillah Airlines
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Frederick Despreaux
Frederick Despreaux
Media Relations
For media enquiries please email: media@apg-ga.com |  f.despreaux@apg-ga.com or submit your query to Media Relations via our online form

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