Entries by Jean-Louis Baroux

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Air Transport, A Victim of Geo Politics

The global geopolitical situation does not encourage optimism, at least at the beginning of 2025. Conflicts, even localized ones, have an unfortunate tendency to multiply. In Europe, there is still this war between Russia and Ukraine, and even though strong pressure is being exerted on the Ukrainian President, we still do not see the end […]

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Stop Going Digital!

There are countless initiatives aimed at reducing the cost of painless air transport for professionals in the sector. And yet they are the first to be impacted, as well as the customers, of course. The first, employees considered easily replaceable, I am talking about ground staff, are an easy target for cost hunters. Whenever they […]

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Bad Start to the Year for Air Travel

Although the increase in the number of passengers continues, reaching more than 5 billion by the end of the year, according to IATA experts, many difficulties have affected the end of 2024 and the beginning of 2025. It started with a series of air disasters never recorded in the last 5 years. And the causes […]

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$100 Billion for a new Gulf air transport player

100 billion dollars is the staggering sum that the government of Saudi Arabia has put on the table to develop its air transport. To give you an idea, this corresponds to nearly 4 times the turnover of Air France/KLM and twice that of the Lufthansa Group. The announcement dates from June 2024 and was reiterated […]

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Towards an impasse

As every year, the ranking of the best airlines in the world carried out by the London-based Skytrax organization is closely scrutinized. It must be said that this rating is not disputed by anyone and that it has been refined over time, since it began in 1999, a quarter of a century ago. This is […]

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Air transport is 80 years old

This is false, you will tell me, and you will be right. The first commercial flight took place in Florida in… 1914 and before the Second World War, major companies such as Pan Am, Air France, Imperial Airways, and others were already crisscrossing the skies and had traced important international networks. Pan Am, for example, […]

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Air transport, stop punitive ecology!

It’s a done deal: the total decarbonisation of air transport by 2050 will not be possible. Indeed, the 14,000 or so aircraft currently on order will be delivered between 2025 and 2035 and they have a lifespan of at least 30 years. However, they are built with a technology that still generates CO² and the […]

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How do companies differentiate their product?

Recently, a senior executive of a major airline asked me what I think differentiates the product from carriers in order to guide customer choices. I admit that I suggested a moment of reflection and here are some avenues. First of all, we will only talk about the major carriers, the only ones to compete fiercely, […]

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How to make African air transport prices affordable

ECOWAS (Economic Community of West African States) is a place where exchanges can lead to concrete measures. Admittedly, the organization created in Lagos on May 29, 1975 is currently in a bit of difficulty with the pseudo exclusion of 4 states located in the middle of this geographical area: Burkina Faso, Guinea, Mali and Niger, […]