• Link to LinkedIn
  • Link to Facebook
  • Link to X
  • Link to Youtube
APG Air Promotion Group
  • Home
  • About
      • About Us
      • Read about APG Network, what we offer, our partnerships and getting connected.

      • About APG
      • Our Clients
      • Service Partners
      • Chronicle of Jean Louis Baroux
      • Environmental, Social and Governance
      • APG Team
      • Our global leadership, governance and ownership explained

      • Our Team
      • Presidents & Secretary General
      • Regional VPs
      • Other Board Members
      • Executive Product Directors
      • Our Story
      • Learn about APG’s origins and evolution from 1991 to-date.

      • Our Story
      • APG Academy
      • World Connect
      • Connect with APG
  • Team
    • APG TEAM
      • With over 20 years in the airline distribution market, APG is the world’s largest and most successful passenger and cargo GSA airline representation network.

        APG is headquartered in Paris with a central Commercial Team and a Board, headed by the President of the network and including one Vice President per major world geographical area plus one Executive Product Director per product.

        Our Executive Product Directors bring innovation, expertise, and dedication to each product we offer.

        Our people are what make the difference.
      • Our Team
      • Our Product Directors
      • Our Global Offices
      • Connect with APG
      • "I always wanted APG to become an example of doing business differently.
        We bet everything on people, Humans
        The Difference Is People"
        Sandrine De Saint Sauveur
        President & CEO APG Inc


      • "APG operates with a highly efficient worldwide management team with experience in many disciplines and extensive expertise in their fields.
        Reporting lines are short to ensure quick decision making in a fast-changing world."
        Richard Burgess
        President APG Network
  • Locations
      • With over 100 offices covering over 170 countries, APG is the world’s largest and most successful passenger and ​cargo GSA airline representation network. *Countries in orange represent Passenger & Cargo
      • AMERICAS
      • Argentina
      • Bolivia
      • Brazil
      • Canada
      • Central America
      • Chile
      • Colombia
      • Costa Rica
      • Dominican Republic
      • Eastern Caribbean
      • Ecuador
      • Jamaica
      • Mexico
      • Nicaragua
      • Panama
      • Paraguay
      • Peru
      • Uruguay
      • USA
      • EUROPE
      • Albania
      • Armenia
      • Austria
      • Azerbaijan
      • Belgium & Luxembourg
      • Bulgaria
      • Cyprus
      • Czech Republic
      • Denmark
      • Finland
      • France
      • Germany
      • Georgia
      • Greece
      • Hungary
      • Ireland
      • Italy
      • Kazakhstan
      • Malta
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Romania
      • Serbia
      • Slovenia
      • Spain
      • Sweden
      • Switzerland
      • Türkiye
      • Ukraine
      • United Kingdom
      • Uzbekistan
      • MIDDLE EAST & AFRICA
      • Benin
      • Burkina Faso
      • Cameroon
      • Djibouti
      • Egypt
      • Ghana
      • Guinea
      • Iraq
      • Israel
      • Ivory Coast
      • Jordan
      • Kuwait
      • Kenya
      • Lebanon
      • Madagascar
      • Mali (CWA)
      • Mauritania
      • Mauritius
      • Morocco
      • Mozambique
      • Niger
      • Nigeria
      • Qatar
      • Rwanda
      • Saudi Arabia
      • Senegal
      • South Africa
      • Togo
      • Tunisia
      • UAE
      • Yemen
      • Zambia
      • ASIA PACIFIC
      • Afghanistan
      • Australia
      • Bangladesh
      • Brunei
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Maldives
      • Mongolia
      • Nepal
      • New Zealand
      • Pakistan
      • Philippines
      • Singapore
      • South Korea
      • South Pacific – Fiji
      • Sri Lanka
      • Thailand
      • Vietnam
  • Services
      • APG Services
      • APG is a global leader in airline distribution, offering a unique blend of passenger and cargo services tailored to meet the needs of over 200 airline clients worldwide.

        With an innovative approach and extensive expertise, APG goes beyond traditional GSSA services to provide comprehensive solutions that drive revenue growth and optimize operational efficiency.

        Whether through cutting-edge passenger distribution tools or dynamic cargo sales strategies, APG delivers unparalleled support to help airlines thrive in competitive markets.

      • Passenger
      • Passenger GSSA
      • APG Airlines
      • APG Airlines PLUS
      • APG Direct Connect – Airlines
      • APG Direct Connect – Travel Agents
      • APG Settlement Services
      • APG Fare Filing
      • Cargo
      • Cargo GSSA
      • ​Cargo Interline Solution

      • This section is also available in the following languages:

      • Francais
      • 中文
      • Português
      • Español
  • News
    • APG News
      • The latest from APG Network


      • Latest News
      • Contact Media Relations
      • Connect with APG
    • Chronicles of Jean Louis Baroux
      • Jean-Louis Baroux is a distinguished expert in the airline and travel industry, bringing over 55 years of experience to the field.


      • About Jean Louis Baroux
      • Latest Chronicles
  • Contact
      • We’d love to hear from you…
        Get answers to your questions or send us your feedback, however you like to get in touch. Choose from the following options and we will direct your enquiries to the right place, quickly and easily.
      • Find an APG office

        With over 100 offices covering more than 170 countries in the Americas, Europe, Asia Pacific, Middle East & Africa, APG is the world’s largest and most successful passenger and ​cargo GSA airline representation network.

      • Passenger Offices
      • Cargo Offices
      • Find an Expert

        Meet the experts behind APG’s industry-leading solutions. Connect with our Executive Product Directors, who bring innovation, expertise, and dedication to each product we offer.

      • Our team
      • Executive Product Directors
      • Regional VPs
      • Contact Us

        Submit your query via our online form and this will be directed to the right location.

      • Submit Online Query

      • Head Office:
        APG Network
        66 avenue des Champs Elysees
        75008 Paris
        France

      • Contact Media Relations
      • Connect with APG
      • Report a technical issue
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Home
  • About
    • Our Story
    • Our Clients
    • Partners
    • Environmental, Social and Governance
    • Chronicle of Jean Louis Baroux
  • Our Team
  • Locations
  • Services
    • Passenger
      • Passenger GSSA
      • APG Airlines
      • APG Direct Connect – Airlines
      • APG Direct Connect – Travel Agencies
      • APG Settlement Services
      • APG Airlines PLUS
      • APG Fare Filing
    • Cargo
      • Cargo GSSA
      • ​Cargo Interline Solution
    • Francais
    • 中文
    • Español
    • Português
  • News
  • Contact

Belly dance around the Italian market

All, chronicles

Italian air transport is still coveted, but all attempts to control it have so far failed. In fact, this mainly concerns international traffic because domestic transport has passed into the hands of “low cost” companies, first and foremost Ryanair followed by EasyJet. All this because the national company has not been able to defend its positions, eaten away by successive. plagued by successive flip-flops linked to the numerous government changes.

It is striking, however, that most Italian government officials have sought to get rid of a burden they could no longer bear without deciding to go through with their efforts. This is how, from the not-so-distant time of the late Alitalia, mergers were attempted with KLM and Air France in 2001, Aeroflot in 2007, then Air France again in 2007, then in 2011 a trial merger with Air France/KLM before letting Etihad Airways take up to 49% of the company in 2014. And I pass on other failed attempts from the beginning of the discussions, such as with Lufthansa.

All the equity investments did not save a company that was very successful during the 1970s. At the time, it was one of the major European players in international transport, operating up to 186 aircraft. So it was necessary to face the evidence under the pressure of the European authorities tired of seeing the Italian state replenish the coffers still empty by loans never repaid. And this is how ITA (Italia Trasporto Aereo Spa) was created in 2020 and took over the assets and operations of Alitalia in October 2021 by operating a fleet of sixty aircraft.

And since then, belly dancing has started again. The Italian government, which owns ITA, has made no secret of its intention to sell the company. And the candidates were not long in coming. As early as 14 January 2022, Lufthansa and the Swiss cruise line MSC made a first full takeover offer, which was refused by the Italian state, which wanted to keep an eye on its national carrier. Less than two months later, on March 10, 2022, a  consortium composed of  Air France, Delta Air Lines, and the Certares fund proposed to take a strong minority stake, only Air France was blocked by European rules that first oblige the company to repay loans granted by the state during the Covid crossing. Lufthansa then returned on August 31 with a minority proposal that was rejected by the new government. And finally, on January 19, 2023, the German carrier came back with a new, more minority proposal but with the possibility of buying the entire ITA. It would seem that the transalpine authorities are inclined to accept such an offer, especially since Lufthansa has indicated that if it is not accepted, it will focus its interest on TAP, the Portuguese carrier, or even on SAS, the Nordic company in great difficulty.

That is where we are. And I wonder why it would be so relentless to take control of ITA because it is certainly not in the interest of ITA, but only with the idea of capturing the Italian international market to transit it through foreign airports. This is also why the government is so reluctant to complete an operation from which the country will certainly not come out as a winner. Two previous attempts at reconciling with foreign carriers have failed. Air France which had taken every precaution to preserve Italian self-esteem was never able to organise Alitalia’s operations in coordination with its own. It has never been possible, for example, to unify reservation and check-in systems. Etihad Airways, for its part, has ruined itself by injecting money to make ends meet without getting anything, except at the margin, from the Italian market to Asia or Africa.

It must be recognized that the very strong Italian culture has great difficulty marrying another, even if it is close to it like the French. Let us acknowledge that Lufthansa has succeeded perfectly in taking over Swiss after the disaster of Swissair and Austrian Airlines. But these two carriers are of Germanic culture, which greatly simplifies exchanges. Relations are much more difficult with the Belgians of SN Brussels.

Basically, we still wonder why with a fleet of 60 aircraft that will quickly grow to a hundred and a very dynamic international market, ITA could not cope on its own. After all, many carriers make a profit without having the same strengths.

27 January 2023
https://apg-ga.com/wp-content/uploads/2025/03/25apg-jlb-chronicle-inner-800.png 232 800 Jean-Louis Baroux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Jean-Louis Baroux2023-01-27 17:16:292025-04-03 07:33:59Belly dance around the Italian market

Cyprus Airways chooses APG for GSA services in France

All, news

Cyprus Airways, the National flag carrier of Cyprus, has chosen APG Hellas SA as its General Sales Agent (GSA) in Greece. The new partnership starts from the 1st of January 2023 and will further develop Cyprus Airways’ business activities in Greece. APG Hellas will provide sales development activities, wide ranging marketing support, as well as reservation and ticketing services.

Cyprus Airways is strategically positioned to connect Europe with Asia, the Middle East and Africa. Its international network currently includes Athens, Tel Aviv, Beirut, Rome, Paris, Yerevan, and several popular destinations in Greece during the summer season.

As part of its international expansion, Cyprus Airways launched the new route from Larnaca to Paris on 21 December 2022, with two flights per week. The route will be operated with an Airbus A320 aircraft offering 180 seats.

For the summer of 2023, Cyprus Airways will add five new destinations to its network, Milan, Zurich,Prague, Basel and Cairo.

More specifically, next year the airline will be resuming twice weekly flights to Prague, Zurich and Cairo and will, for the first time, operate a twice weekly service to Basel. Milan Bergamo will also be serviced twice a week with a possibility to increase the operation to a three times a week service.

Paris and Rome will remain in operation through summer alongside Santorini (twice per week), Skiathos (twice per week) and Preveza (twice per week). Crete and Rhodes will be serviced with three-time weekly flights, whilst Thessaloniki will be serviced daily. Beirut will reclaim its daily service while operations to Tel-Aviv will increase to up to 10 flights per week. Services to Yerevan, Armenia are set to increase to up to four weekly flights whilst Athens will be serviced with up to three daily flights. Konstantinos Tsovilis, CEO of APG Hellas SA said: “We are delighted to announce our new cooperation with Cyprus Airways in Greece and to be partner of the airline’s exciting strategic growth. With tourism in Cyprus continuing to bounce back post-pandemic, there are great opportunities to develop Cyprus Airways’ long-term commercial support and partnership with the Greek market. Cyprus is one of the most popular destinations for Greeks, we will continue to develop Cyprus Airways presence in the Greek market and to increase the number of passengers visiting Cyprus every year.” Paul Sies, CEO of Cyprus Airways said: “We are confident that APG will upgrade the service of Cyprus Airways customers all over Greece with high professionalism.” He adds, “Their extensive success in the industry and long-time experience and expertise will help us better service this market with the necessary local talent that guarantees global class know-how.” PASSENGER CONTACT: Passengers can be informed and book their tickets through APG Hellas ( Greece ) at the call center: + 0030 210 3274 555, or through their travel agent, or through the airline’s official website cyprusairways.com

ABOUT CYPRUS AIRWAYS: www.cyprusairways.com Cyprus Airways operates flights to Europe and the Middle-East with a team of over 100 passionate people based at Larnaca International Airport. All Cyprus Airways flights operate on Airbus A320 aircraft with a capacity of 180 Economy Class seats. In July 2018, Cyprus Airways has successfully passed the International Air Transport Association (IATA) Operational Safety Audit (IOSA), one of the highest standards in the world for airline operational safety.

In October 2018, the company became a member of the International Air Transport Association (IATA).

In April 2021, Cyprus Airways was acquired by the SJC Group, a Maltese group with operations across Africa and the Middle East, incorporating a number of different activities including helicopter commercial flight operations and maintenance from dedicated hangars within Malta International Airport. The SJC Group maintains a fleet of private aircraft to provide emergency services in remote parts of the world. The company is also a leading provider of fire, safety, and security services.

The company’s long-term goal is to contribute in the increase of tourism in Cyprus, while at the same time broadening the horizon for local travellers.

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.

25 January 2023
https://apg-ga.com/wp-content/uploads/2023/04/25apg-cyprus-airways.png 476 1200 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2023-01-25 10:05:002025-03-26 11:30:52Cyprus Airways chooses APG for GSA services in France

CYPRUS AIRWAYS extends its partnership with APG and appoints APG as its GSA in Greece

All, news

Cyprus Airways, the National flag carrier of Cyprus, has chosen APG Hellas SA as its General Sales Agent (GSA) in Greece. The new partnership starts from the 1st of January 2023 and will further develop Cyprus Airways’ business activities in Greece. APG Hellas will provide sales development activities, wide ranging marketing support, as well as reservation and ticketing services.

Cyprus Airways is strategically positioned to connect Europe with Asia, the Middle East and Africa. Its international network currently includes Athens, Tel Aviv, Beirut, Rome, Paris, Yerevan, and several popular destinations in Greece during the summer season.

As part of its international expansion, Cyprus Airways launched the new route from Larnaca to Paris on 21 December 2022, with two flights per week. The route will be operated with an Airbus A320 aircraft offering 180 seats.

For the summer of 2023, Cyprus Airways will add five new destinations to its network, Milan, Zurich,Prague, Basel and Cairo.

More specifically, next year the airline will be resuming twice weekly flights to Prague, Zurich and Cairo and will, for the first time, operate a twice weekly service to Basel. Milan Bergamo will also be serviced twice a week with a possibility to increase the operation to a three times a week service.

Paris and Rome will remain in operation through summer alongside Santorini (twice per week), Skiathos (twice per week) and Preveza (twice per week). Crete and Rhodes will be serviced with three-time weekly flights, whilst Thessaloniki will be serviced daily. Beirut will reclaim its daily service while operations to Tel-Aviv will increase to up to 10 flights per week. Services to Yerevan, Armenia are set to increase to up to four weekly flights whilst Athens will be serviced with up to three daily flights.

Konstantinos Tsovilis, CEO of APG Hellas SA said: “We are delighted to announce our new cooperation with Cyprus Airways in Greece and to be partner of the airline’s exciting strategic growth. With tourism in Cyprus continuing to bounce back post-pandemic, there are great opportunities to develop Cyprus Airways’ long-term commercial support and partnership with the Greek market. Cyprus is one of the most popular destinations for Greeks, we will continue to develop Cyprus Airways presence in the Greek market and to increase the number of passengers visiting Cyprus every year.”

Paul Sies, CEO of Cyprus Airways said: “We are confident that APG will upgrade the service of Cyprus Airways customers all over Greece with high professionalism.” He adds, “Their extensive success in the industry and long-time experience and expertise will help us better service this market with the necessary local talent that guarantees global class know-how.”

PASSENGER CONTACT:
Passengers can be informed and book their tickets through APG Hellas ( Greece ) at the call center: + 0030 210 3274 555, or through their travel agent, or through the airline’s official website cyprusairways.com

ABOUT CYPRUS AIRWAYS:
www.cyprusairways.com
Cyprus Airways operates flights to Europe and the Middle-East with a team of over 100 passionate people based at Larnaca International Airport. All Cyprus Airways flights operate on Airbus A320 aircraft with a capacity of 180 Economy Class seats.

In July 2018, Cyprus Airways has successfully passed the International Air Transport Association (IATA) Operational Safety Audit (IOSA), one of the highest standards in the world for airline operational safety.

In October 2018, the company became a member of the International Air Transport Association (IATA).

In April 2021, Cyprus Airways was acquired by the SJC Group, a Maltese group with operations across Africa and the Middle East, incorporating a number of different activities including helicopter commercial flight operations and maintenance from dedicated hangars within Malta International Airport. The SJC Group maintains a fleet of private aircraft to provide emergency services in remote parts of the world. The company is also a leading provider of fire, safety, and security services. The company’s long-term goal is to contribute in the increase of tourism in Cyprus, while at the same time broadening the horizon for local travellers.

About APG:
With over 100 offices covering over 170 countries, APG offers a comprehensive and innovative approach to airline distribution for over 200 airline clients worldwide. APG offers not only global online and offline representation but also interline e-ticketing solutions, BSP, ARC and TCH support services as well as state-of-the-art NDC distribution solutions, all aimed at reducing costs and maximising an airline’s yield and revenue potential.​

11 January 2023
https://apg-ga.com/wp-content/uploads/2023/01/25apg-cyprus-airways.png 476 1200 Frederick Despreaux https://www.apg-ga.com/wp-content/uploads/2025/03/25apg-logo-340x156-1.png Frederick Despreaux2023-01-11 09:15:462025-03-31 16:48:57CYPRUS AIRWAYS extends its partnership with APG and appoints APG as its GSA in Greece
Frederick Despreaux
Frederick Despreaux
Media Relations
For media enquiries please email: media@apg-ga.com |  f.despreaux@apg-ga.com or submit your query to Media Relations via our online form

Recent

  • APG Signs New Interline Cargo Agreement with Uzbekistan Airways
  • ITA Airways Now Available on APG Direct Connect
  • APG Airlines Welcomes Shenzhen Airlines
  • APG Appointed Cargo GSA for TAP Air Cargo in South Africa
  • apg-latam-gsa-greece-turkiye.jpgAPG Appointed as LATAM Airlines’ GSA in Greece & Türkiye

Previous

Facebook

follow on LinkedIn

Company

About

Our team

Locations

Latest News

 

Services

Passenger

Cargo

WorldConnect

APG Academy

Information

Contact

Environmental, Social & Governance

Privacy Policy | Cookie Policy

Terms of Use

Latest

  • APG Signs New Interline Cargo Agreement with Uzbekistan Airways
  • ITA Airways Now Available on APG Direct Connect
  • APG Airlines Welcomes Shenzhen Airlines
© COPYRIGHT - APG Air Promotion Group. ALL RIGHTS RESERVED.
  • Link to LinkedIn
  • Link to Facebook
  • Link to X
  • Link to Youtube
Scroll to top Scroll to top Scroll to top
APG Air Promotion Group
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}