From six offices in 1991 to a global aviation network spanning more than 100 countries, APG celebrates 35 years of innovation, partnership, and connection.
In 1991, APG began with a simple but ambitious vision. Starting with six GSSA offices across Europe and Egypt, the company set out to provide airlines with strong local representation and global reach.
Thirty-five years later, APG has grown into a worldwide network of more than 100 offices, supporting airlines, travel professionals, and cargo partners across every major market. What began as a regional operation has evolved into a global aviation services group driven by innovation, adaptability, and strong human relationships.
As we celebrate our 35th anniversary, we reflect not only on how far we have come, but also on the values that continue to guide us forward.
Our Journey: Key Milestones
Building a Global Aviation Network
Over the past 35 years, APG has continuously evolved to meet the changing needs of the aviation industry. What began as a small network of GSSA offices has grown into a global aviation services group supporting airlines, travel professionals, and cargo partners in more than 100 countries.
Through a combination of local expertise, global reach, and a commitment to innovation, APG has expanded its portfolio far beyond traditional airline representation. Today, the group provides a comprehensive range of services spanning distribution, interline solutions, airline and cargo representation, NDC connectivity, and industry events.
This growth has been driven by a clear focus on helping airline partners access new markets, strengthen distribution channels, and build meaningful commercial relationships around the world. At the same time, APG has continued to invest in technology and new solutions that support the evolving needs of both airlines and travel professionals.
From pioneering distribution services to launching innovative connectivity solutions, APG’s journey has been defined by adaptability, collaboration, and a long-term commitment to supporting the global aviation community.
More Than Technology: APG at 35
While technology and innovation have played a major role in APG’s growth, the company’s success has always been built on people.
Throughout the years, APG has remained committed to maintaining a balance between experience and innovation. The knowledge, expertise, and dedication of long-standing team members continue to shape the company’s strength, while new ideas, technologies, and fresh perspectives help drive future development.
Today, this balance between experience and innovation continues to define APG’s approach.
Celebrating APG at 35 in Annecy
This year, during APG’s Annual General Meeting in Annecy, France, we came together to celebrate this important milestone.
As night fell, the celebration took to the sky with a specially choreographed drone show created to tell the APG story.
Through light, movement, and carefully designed formations, the drones illustrated the journey of APG, from its beginnings in 1991 to the global network it has become today, while also symbolizing the journey still ahead.
More than a celebration, the drone show reflected the spirit of APG itself: forward-looking, innovative, and conscious of its impact, even in the way we mark important milestones.
Reflections on 35 Years
“ Innovation has always been part of APG’s DNA. Whether through distribution solutions, interline services, or NDC technology, our goal has always been to anticipate industry needs while maintaining the strong relationships that remain at the heart of our business.
“ APG’s journey over the last 35 years has been built on strong relationships, entrepreneurial spirit, and a constant willingness to adapt to an evolving industry. What makes this anniversary especially meaningful is not only the scale of what APG has become, but the people across our global network who continue to shape its future every day.
APG is pleased to announce its appointment as Passenger General Sales Agent (GSA) for Sunrise Airways in Canada and the United States.
Under this new partnership, APG will provide comprehensive sales and marketing representation to support Sunrise Airways’ commercial development and strengthen the airline’s presence across the North American market.
In addition to its Passenger GSA responsibilities, APG will also manage Sunrise Airways’ ARC and BSP services, delivering efficient ticketing, settlement and distribution solutions to enhance the airline’s engagement with the travel trade community.
Sunrise Airways is a leading Caribbean carrier, connecting key destinations across the Caribbean, North America and beyond. The airline plays an important role in facilitating regional connectivity and serving both business and leisure travellers throughout its network.
APG looks forward to working closely with Sunrise Airways and contributing to the airline’s continued growth and success in these important markets.
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
APG has been appointed Passenger General Sales Agent (GSA) in Morocco for TUI Airways and the five airlines comprising the TUI Group airline portfolio: TUI Airways Limited (United Kingdom), TUIfly Nordic AB (Sweden), TUI Airlines Belgium NV (Belgium), TUI Airlines Nederland BV (Netherlands), and TUIfly GmbH (Germany).
The appointment marks APG’s first Passenger GSA agreement with TUI Group Airlines and represents an important milestone in the development of a new partnership between the two organisations.
Under the agreement, APG will provide comprehensive passenger sales and commercial representation services in Morocco, supporting TUI Group Airlines in strengthening their market presence and enhancing engagement with the local travel trade.
Morocco continues to be an important market for leisure travel, making this appointment a valuable opportunity for both organisations to support future growth and expand commercial opportunities within the region.
With its extensive experience in airline representation and global network of offices, APG delivers tailored sales, marketing and customer support solutions that help airlines expand their reach and achieve sustainable growth in key markets worldwide.
“ We are delighted to begin our partnership with TUI Group Airlines through this appointment in Morocco. As our first Passenger GSA agreement together, it represents an exciting opportunity to combine APG’s local market expertise with the strength of one of Europe’s leading leisure travel groups. We look forward to supporting TUI Group Airlines’ continued growth and success in the Moroccan market.
This new agreement further strengthens APG’s portfolio of airline partnerships and reinforces its position as a trusted provider of airline representation services across the global aviation industry.
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
We are proud to announce that ITA Airways is now available on APG Direct Connect through the Lufthansa Group NDC API.
From its primary hubs in Rome (FCO) and Milan (LIN), the airline offers premium connectivity to more than 70 global destinations with a modern and eco-efficient fleet.
With extensive experience in airline representation and cargo services, APG delivers tailored solutions designed to support airline growth, optimise market performance, and provide responsive local support to partners worldwide.
The appointment also reinforces APG’s commitment to expanding connectivity and supporting efficient cargo operations between Africa, Europe, and international markets through strategic airline partnerships.
For more information, visit APG Direct Connect
APG Airlines is pleased to welcome Shenzhen Airlines as a new interline partner, further expanding the global reach available on GP-275 ticket stock.
As a member of the Star Alliance, Shenzhen Airlines operates an extensive domestic network throughout China alongside selected international services across Asia, Europe, and Australia. The carrier currently serves more than 80 destinations in over 15 countries.
With this addition, Shenzhen Airlines services can now be issued on APG Airlines’ GP-275 stock, offering greater connectivity and ticketing flexibility for travel agents and passengers worldwide.
For more information, visit APG Airlines
APG has been appointed Cargo GSA for TAP Air Cargo in South Africa, further strengthening the airline’s cargo presence in the region and expanding APG’s growing cargo network across Africa.
APG EXPANDS CARGO PRESENCE IN AFRICA
This new partnership marks another important step in the continued expansion of APG’s cargo activities across the African market and further strengthens the Group’s global cargo representation network.
As Cargo GSA, APG will provide TAP Air Cargo with dedicated local commercial support, sales development, and market expertise in South Africa, helping to enhance the airline’s cargo presence and strengthen relationships with the freight forwarding community.
“ This partnership further strengthens APG’s cargo network across Africa and supports enhanced connectivity between Africa and Europe.
With extensive experience in airline representation and cargo services, APG delivers tailored solutions designed to support airline growth, optimise market performance, and provide responsive local support to partners worldwide.
The appointment also reinforces APG’s commitment to expanding connectivity and supporting efficient cargo operations between Africa, Europe, and international markets through strategic airline partnerships.
For more information about APG cargo services, visit APG Cargo Services
APG is pleased to announce its appointment as General Sales Agent (GSA) for LATAM Airlines in Greece and Türkiye, further strengthening its global airline representation network.
Under this partnership, APG will lead sales and marketing activities in both markets, supporting LATAM’s commercial development and expanding its reach across the region.
Eduardo Baquero, Vice President, Americas at APG, said:
“For APG, the opportunity to deepen our collaboration with LATAM represents an exciting challenge. It enables us to strengthen LATAM’s presence in two highly strategic markets, positioning the company at the level of visibility and impact that an organisation of its calibre truly deserves.”
Eduardo Patta, Regional Commercial Director at LATAM Airlines, added:
“We are pleased to announce our partnership with APG as our GSA in Türkiye and Greece. This strategic collaboration underscores LATAM’s commitment to further developing these important markets and strengthening our presence across the region.”
ABOUT LATAM GROUP
LATAM Airlines Group S.A. and its affiliates are the principal group of airlines in Latin America present in five domestic markets in the region: Brazil, Chile, Colombia, Ecuador and Peru, in addition to international operations within Latin America and to / from Europe, the United States, Oceania, Africa and the Caribbean.
Discover more about LATAM Airlines →
ABOUT APG
With over 30 years’ experience in airline distribution and over 100 offices globally, APG is the world’s largest and most
successful airline representation network, partnering with over 200 valued airline clients. APG offers a holistic
approach to airline distribution, providing not only airline representation but also interline e-ticketing solutions, fare
filing, and settlement support services, all aimed at maximising an airline’s revenue potential.
Always at the forefront of distribution innovation, APG also enables airlines to unlock the benefits of NDC distribution
through APG Direct Connect. Furthermore, APG Cargo services are gaining strong global interest, offering cargo GSSA services, cargo Interline, and total cargo management solutions.APG Network is truly “The World’s Leading Network for Airline Services.
Learn more at www.apg-ga.com
