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Air transport, stop punitive ecology!
It’s a done deal: the total decarbonisation of air transport by 2050 will not be possible. Indeed, the 14,000 or so aircraft currently on order will be delivered between 2025 and 2035 and they have a lifespan of at least 30 years. However, they are built with a technology that still generates CO² and the […]
How do companies differentiate their product?
Recently, a senior executive of a major airline asked me what I think differentiates the product from carriers in order to guide customer choices. I admit that I suggested a moment of reflection and here are some avenues. First of all, we will only talk about the major carriers, the only ones to compete fiercely, […]
How to make African air transport prices affordable
ECOWAS (Economic Community of West African States) is a place where exchanges can lead to concrete measures. Admittedly, the organization created in Lagos on May 29, 1975 is currently in a bit of difficulty with the pseudo exclusion of 4 states located in the middle of this geographical area: Burkina Faso, Guinea, Mali and Niger, […]
Ancillary income legal deception
The first question to be answered is: what are you buying when you purchase a plane ticket? There is a distinction between before and after the arrival of low-cost airlines. Previously, a plane ticket covered the entire service: the transport of passengers from one airport to another, their seat on the plane, the transport of […]
The return of the A380
It is the story of a success transformed into a failure, only to end up becoming a success again for the carriers capable of making it profitable. Its story began with a sketch in 1988 because, at the time, it was necessary to position oneself against a triumphant Boeing. However, it took 7 years to […]
Saving the boeing soldier
The question is beginning to be seriously asked: is the giant Boeing in danger and is its survival assured? Won’t the avalanche of bad news lead to the fall of the emblematic manufacturer? The new boss: Kelly Ortberg, who replaced Dave Calhoun during the summer, is facing a huge work stoppage of 33,000 employees, which […]
Air transport needs a new model
Modern air transport dates back to the end of the Second World War, it will be 80 years old next year. Since then, it has undergone a tremendous evolution, driven by the manufacture of increasingly efficient aircraft models, highly reliable air traffic control, all to keep up with a demand for transport that continues to […]
Are air alliances still useful?
The three main airline alliances date back to the late 1990s: 1997 for the Star Alliance, 1999 for Oneworld, and 2000 for SkyTeam. They have now been in existence for a quarter of a century, and it is possible to make an assessment of them from the outside. First of all, it should be noted […]
Airline failures – How to be protected from them?
The subject regularly comes up in the news as soon as a new bankruptcy is pronounced against an airline. This time, it is the case of Air Belgium, which will leave 11,000 customers without a solution unless they buy a ticket on another carrier. And even since 2023, a prosperous year if ever there was […]