APG selected by TAP AIR PORTUGAL as General Sales Agent in China

APG is proud to announce its appointment as the General Sales Agent (GSA) for TAP AIR PORTUGAL in China This strategic partnership marks a significant milestone in TAP Air Portugal’s expansion into the Chinese market, further enhancing the airline’s presence and strengthening its sales and distribution efforts in the region.

With its headquarters based at Lisbon Airport, TAP AIR PORTUGAL has a long-standing reputation for excellence in the aviation industry. The airline operates a fleet of modern aircraft, connecting Portugal to major cities across Europe, Africa, Asia and the Americas.

Under this agreement, APG will provide comprehensive sales, marketing, and customer support services for TAP Air Portugal across China, ensuring local travel agents and passengers have access to the airline’s extensive network and services. This includes promoting TAP Air Portugal’s long-haul flights to Lisbon and beyond, as well as facilitating a seamless booking experience through all available channels.

“We are delighted to be partnering with TAP Air Portugal to represent them in China,” said Kathy Li, Director of APG China. “With our established presence and expertise in the Chinese market, we are confident that we can support TAP’s growth and contribute to their success in this dynamic region.”

“China is one of the fastest growing economies in the world, and Portugal has strong historical ties with the country. This partnership with APG China will allow us to strengthen our presence in the Chinese market and to deepen our relationship with the Chinese consumers for better serving them on their air travel need”, considered Justin Jovignot, Director of Commercial Strategy and Distribution, TAP Air Portugal.

This partnership with APG underscores TAP Air Portugal’s commitment to offering more connectivity options for Chinese travelers and its focus on expanding into new markets.
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About TAP Air Portugal
TAP is Portugal’s leading airline and is a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America.
TAP Air Portugal is the world’s leading airline between Europe and Brazil. TAP offers more than 1,250 weekly flights to 85 cities in 30 countries through its network of destinations, which includes 6 airports in Portugal, 9 in North America, 14 in Central and South America, 13 in Africa and 43 in Europe (in addition to Portugal).

TAP has made a clear commitment to modernizing its fleet and offering the best product in the sector to its customers. The Portuguese airline operates one of the youngest fleets in the world, with all of Airbus’ next generation NEO aircraft: A320neo, A321neo, A321LR, and A330neo, with superior efficiency and reduced emission levels. TAP also operates 19 Embraer aircraft in its regional fleet (TAP Express).

TAP is ranked by Airline Ratings to be one of the 25 safest airlines in the world. TAP Air Portugal has been recognized and awarded as Europe’s Leading Airline to Africa, as well as Europe’s Leading Airline to South America by the World Travel Awards in 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024.

About APG: www.apg-ga.com
With over 30 years of experience in airline distribution and more than 100 offices globally, APG is the world’s largest and most successful airline representation network, partnering with over 200 valued airline clients. APG offers a comprehensive approach to airline distribution, including not only airline representation but also interline e-ticketing solutions, fare filing, and settlement support services—all aimed at maximizing an airline’s revenue potential. APG is always at the forefront of distribution development, and our latest APG NDC Platform will help airlines unlock the benefits of NDC distribution.
Our APG Cargo services are also attracting worldwide attention from airlines, including our APG Cargo Interline solution (Cargo IET), cargo GSSA services, and total cargo management solutions. ​

The APG Network is indeed, “The World’s Leading Network for Airline Services.”

If you are one of the few airlines who do not currently partner with APG today, we would welcome the opportunity to talk with you about how we can help increase your revenue levels worldwide.

Please visit our website www.apg-ga.com or follow us on LinkedIn and Facebook @APGNetwork.

For media enquiries please contact APG Media Relations, Mr Frederick Despreaux Email: f.despreaux@apg-ga.com