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APG at 35: A Journey of Growth, Innovation, and Connection

All, news
APG Inc President Sandrine de Saint Sauveur and APG Network President Richard Burgess celebrating with international airline partners at a global conference.

From six offices in 1991 to a global aviation network spanning more than 100 countries, APG celebrates 35 years of innovation, partnership, and connection.

In 1991, APG began with a simple but ambitious vision. Starting with six GSSA offices across Europe and Egypt, the company set out to provide airlines with strong local representation and global reach.

Thirty-five years later, APG has grown into a worldwide network of more than 100 offices, supporting airlines, travel professionals, and cargo partners across every major market. What began as a regional operation has evolved into a global aviation services group driven by innovation, adaptability, and strong human relationships.

As we celebrate our 35th anniversary, we reflect not only on how far we have come, but also on the values that continue to guide us forward.

Our Journey: Key Milestones

1991
APG Founded
Six GSSA offices.
1999
BSP Services
BSP solutions launched.
2005
ARC Services
ARC support added.
2006
Interline
IET launched.
2009
World Connect
Conference launched.
2016
APG Airlines
GP-275 code.
2017
Cargo
AWB 275 launched.
2018
Direct Connect
NDC platform.
Building a Global Aviation Network

Over the past 35 years, APG has continuously evolved to meet the changing needs of the aviation industry. What began as a small network of GSSA offices has grown into a global aviation services group supporting airlines, travel professionals, and cargo partners in more than 100 countries.

Through a combination of local expertise, global reach, and a commitment to innovation, APG has expanded its portfolio far beyond traditional airline representation. Today, the group provides a comprehensive range of services spanning distribution, interline solutions, airline and cargo representation, NDC connectivity, and industry events.

Jean Louis Baroux, founder of APG, signing airline partnership contracts during the company's early years.

This growth has been driven by a clear focus on helping airline partners access new markets, strengthen distribution channels, and build meaningful commercial relationships around the world. At the same time, APG has continued to invest in technology and new solutions that support the evolving needs of both airlines and travel professionals.

From pioneering distribution services to launching innovative connectivity solutions, APG’s journey has been defined by adaptability, collaboration, and a long-term commitment to supporting the global aviation community.

More Than Technology: APG at 35

While technology and innovation have played a major role in APG’s growth, the company’s success has always been built on people.

Throughout the years, APG has remained committed to maintaining a balance between experience and innovation. The knowledge, expertise, and dedication of long-standing team members continue to shape the company’s strength, while new ideas, technologies, and fresh perspectives help drive future development.

A large group of APG airline network professionals posing together at the 2026 Annual General Meeting (AGM) in Annecy, France

Today, this balance between experience and innovation continues to define APG’s approach.

Celebrating APG at 35 in Annecy

This year, during APG’s Annual General Meeting in Annecy, France, we came together to celebrate this important milestone.

As night fell, the celebration took to the sky with a specially choreographed drone show created to tell the APG story.

Through light, movement, and carefully designed formations, the drones illustrated the journey of APG, from its beginnings in 1991 to the global network it has become today, while also symbolizing the journey still ahead.

More than a celebration, the drone show reflected the spirit of APG itself: forward-looking, innovative, and conscious of its impact, even in the way we mark important milestones.

Reflections on 35 Years

“ Innovation has always been part of APG’s DNA. Whether through distribution solutions, interline services, or NDC technology, our goal has always been to anticipate industry needs while maintaining the strong relationships that remain at the heart of our business.



Sandrine de Saint Sauveur
Sandrine de Saint Sauveur
President & CEO, APG Inc.

“ APG’s journey over the last 35 years has been built on strong relationships, entrepreneurial spirit, and a constant willingness to adapt to an evolving industry. What makes this anniversary especially meaningful is not only the scale of what APG has become, but the people across our global network who continue to shape its future every day.

Richard Burgess
Richard Burgess
President, APG Network

Written by
Fredi Aravena
Digital Content & Communications
18 June 2026
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