APG is pleased to announce its appointment as Cargo GSA for Air Peace Cargo in the UK, supporting the airline’s cargo operations and strengthening its presence in the UK market.
Through this new partnership, APG will provide local market expertise and commercial support to Air Peace Cargo, drawing on its established industry network and experience in airline representation.
“ We are delighted to represent Air Peace Cargo in the UK and to support the airline as it develops its cargo presence in this important market. This appointment reflects the strength of our cargo expertise and our commitment to delivering effective local market support for our airline partners.
The appointment further strengthens APG’s cargo portfolio and reflects its continued commitment to supporting airlines with local market knowledge, sales expertise and commercial representation.
APG looks forward to working closely with Air Peace Cargo and supporting the airline’s continued growth in the UK.
For more information about APG cargo services, visit APG Cargo Services
Expanding into new markets presents exciting growth opportunities for airlines, but success depends on much more than simply launching a new route.
APG recently conducted a survey exploring the biggest challenges airlines face when entering new markets. The responses highlighted several key considerations, from understanding local demand and managing costs to building market awareness and finding the right local partners.
Understanding Local Demand
Understanding local demand emerged as a key consideration for airlines entering new markets. Knowing who the potential travellers are, understanding booking behaviours, identifying market trends and adapting to local expectations are all critical factors when building a successful presence in a new destination.
Managing Costs
Cost management is another important consideration when entering a new market. Airlines need to balance investment in sales, marketing and distribution with the need to build a sustainable commercial presence.
Creating Market Awareness
Building awareness is essential when introducing an airline to a new market. Effective local sales and marketing can help airlines connect with customers, travel agencies and industry partners while establishing visibility and recognition.
Finding the Right Partners
The survey also highlighted the value of having the right local partners. Local expertise, established industry relationships and knowledge of market dynamics can help airlines navigate unfamiliar markets and build a stronger presence.
Local Expertise for Global Growth
The findings demonstrate that successful market entry requires more than simply establishing a new route. Understanding local dynamics, developing effective commercial strategies and having the right support in place can all play an important role in building long-term success.
With a global presence across 130+ countries, APG supports airlines with local market expertise, sales and marketing capabilities, airline representation and distribution solutions, helping carriers establish and grow their presence in new markets.
APG has been appointed as Passenger General Sales Agent (GSA) for Cathay Pacific in Kazakhstan, expanding APG’s airline representation network in Central Asia.
Under the new appointment, APG will represent Cathay Pacific in the Kazakhstan market, supporting the airline’s passenger sales and working closely with the local travel trade to develop commercial opportunities.
The appointment further strengthens APG’s growing presence across Central Asia and adds Cathay Pacific to its portfolio of leading international airline partners.
Cathay Pacific, Hong Kong’s flagship airline, operates an extensive network from its hub in Hong Kong, connecting passengers to destinations across Asia, Europe, North America, the Middle East, Africa and the South Pacific. Its Hong Kong hub also provides convenient connections between Kazakhstan and a wide range of international destinations.
For APG, the new partnership reflects its continued focus on providing airlines with local market expertise and commercial support in key international markets. With a global network covering more than 130 countries, APG works with airlines to strengthen their presence, develop sales opportunities and connect with the local travel trade..
For more information about APG Passenger GSA services, visit our Passenger GSA Services page.
APG is pleased to announce that Riyadh Air is now available through APG Direct Connect, giving travel professionals access to the airline’s NDC content through a single, streamlined booking platform.
As Saudi Arabia’s new premium national airline, Riyadh Air is building an extensive international network from its hub in Riyadh, connecting the Kingdom with destinations across the globe. The airline combines a modern fleet with a digitally focused approach to the passenger experience.
Through APG Direct Connect, travel professionals can access Riyadh Air’s NDC content to search, book and issue tickets, with a range of post-booking servicing capabilities also available, including ancillary services, passenger updates, refunds and flight changes.
The addition of Riyadh Air further strengthens the range of airline content available through APG Direct Connect, providing travel professionals with convenient access to NDC content through a single platform.
For more information, visit APG Direct Connect
